"Opportunity for innovative offerings in TV, digital and print"
Editorial
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August 18, 2015
ADVERTISING MARKET The Swiss Advertisers Association (SWA) is cautiously optimistic about the bundling of advertising marketing by Ringier, SRG and Swisscom. (more…)
Ringier, SRG and Swisscom bundle the marketing of their advertising services
Editorial
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August 17, 2015
SWISS ADVERTISING MARKETRingier, SRG and Swisscom are bundling the marketing of their media offerings and advertising platforms in a new, joint marketing company that is geared towards the rapidly changing needs of advertising clients and Swiss media. (more…)
Tell Switzerland
Editorial
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August 17, 2015
<span has begun.Christoph Blocher, Gülsha Adilji, Pedro Lenz and other celebrities as well as the entire population tell Switzerland what moves them. (more…)
The two biggest dangers for digital campaigns
Editorial
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August 17, 2015
DIGITAL Advertising in the digital universe brings opportunities, but also harbors risks. Philipp Semmler from Mediaschneider describes the biggest risks for advertising clients and outlines measures.(more…)
Cantonal police rely on mobile solutions
Editorial
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August 17, 2015
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A book to inspire the creative world
Editorial
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August 14, 2015
BOOK TIP What does it take to be creative? Frank Bodin, CEO of Havas Worldwide, has published 100 theses in book form.(more…)
Swisscom with new digital signage system
Editorial
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August 14, 2015
DIGITAL SIGNAGE Westiform has upgraded the existing Swisscom digital signage system in 90 stores with a state-of-the-art solution. Full HD and perfect synchronization of several adjacent screens are just as much a part of this as the ability to switch from the playlist to live TV on a touch panel. (more…)
Climate friendly cooking
Editorial
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August 14, 2015
CONFERENCES AND EVENTS Meat doesn't always have to be on the plate, nor do vegetables from far away. Seasonal and regional products do just as well. This is what climate-friendly cooking is all about, says Umweltarena. The company runs such a restaurant called Klima and presents some of its recipes. (more…)
International Radio Festival: On Air from August 14
Editorial
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August 13, 2015
ADVERTISEMENT The latest figures prove it once again: Radio remains the medium with the widest reach and the greatest influence of our time. At the 6th International Radio Festival, which will take place in Zurich from August 14 to 30, 2015, the focus will once again be on current trends and the future of the audio medium. (more…)
Six speed dating tips for good communication
Editorial
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August 13, 2015
COMMUNICATION When it comes to communication, the focus is often placed on challenging situations. In contrast, everyday life, which consists of 90 percent normality, is neglected. But this is exactly where the problems lurk. With the following six speed dating tips, trainer and coach Stefan Häseli* promotes good communication. (more…)
New storytelling team for the NZZ
Editorial
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August 13, 2015
STORYTELLING The "Neue Zürcher Zeitung" is expanding its digital expertise and hiring David Bauer as head of the new NZZ storytelling team. The NZZ.ch product development team is being reorganized under Florian Steglich. (more…)
Practical handbook: Augmented Reality
Editorial
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August 13, 2015
BOOK TIPAugmented reality can only be understood by those who explore and experience it for themselves. The practical handbook follows this basic idea. Numerous best-practice examples and live demos from the book show how. (more…)
