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Zürich führt bei den KI-Empfehlungen. Quelle: zvg
Digital

KI-Empfehlungen Studienwahl: Kein Name dominiert überall

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Der Vorstand bündelt Kompetenzen für Digitalprojekte. Quelle: zvg
Digital

Swiss Digital Collective: Three Digital Companies Join Forces

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Spitch automatisiert Kundenservice der UmweltBank. Quelle: zvg
Digital

AI in Customer Service: Spitch Understands Dialects at UmweltBank

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Deutsche Quellen dominieren Schweizer KI-Zitate. Quelle: zvg
Digital

ChatGPT Sources in Switzerland: Duden Clearly Beats SRF

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Julian Zrotz erwartet stabile Black-Friday-Umsätze. Quelle: zvg
Commerce

Black Friday in Switzerland: Saving Instead of a Shopping Spree

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Die neue SN-App bietet personalisierte Inhalte. Quelle: zvg
Apps

Schaffhauser Nachrichten App: Follow, Comment, Advertise

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Social media

Kingfluencers: 1.68 million impressions with the Babybel summer campaign

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Avenir Suisse lanciert neue Website. Quelle: zvg
Digital

Avenir Suisse Content Hub: Knowledge and Talent in One Place

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Yeas bündelt alle Bergbahn-Angebote digital. Quelle: zvg
Digital

Engadin St. Moritz Website: A Design for All Peaks

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Steffen Rutter leitet den neuen Lehrgang. Quelle: zvg
Commerce

Category Management: How Product Assortments Should Grow in the Future

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Das Gründerteam lanciert einen KI-Interviewer. Quelle: zvg
Digital

AI interviewer Underheard asks customers questions instead of making guesses

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KI-Antworten verändern das Markenbild schleichend. Quelle: zvg
Digital

Semantic Drift: When AI Shifts a Brand's Image

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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