Newsnet is dedicated to the image
MEDIA The Tagesanzeiger news platform is launching a new blog. With Zoom, Newsnet focuses on images and presents reports, art, personal and quirky topics. (more…)
Author: Editorial
Clustering Switzerland - Who, what, how, when?
ADVERTISEMENT How can Swiss consumers be classified? What interests them? How do they inform themselves? The 19th Swiss Media Research Day will focus on advertising-relevant consumer types. (more…)
Mobile: The 50 percent mark has been cracked
MOBILE Mobile devices are becoming the dominant starting point for Internet use. This is shown by the latest trends of the most frequently used websites from 4Trend.ch. (more…)
Groundbreaking for the Event Park
EVENT VENUE In 2016, the Zurich region will have a new, multifunctional event arena with space for up to 5,000 people. (more…)
Augmented and virtual reality: their possible applications
AUGMENTED AND VIRTUAL REALITY-applications offer a wide range of possibilities and opportunities. In the near future, their use will change the way people interact with each other and how information is processed. (more…)
The Thank you Economy
BOOK TIP In the book, author Gary Vaynerchuk explains what the "thank-you economy" means for marketing, why companies should build a strong relationship with their customers and how traditional media and social media complement each other. (more…)
Project 360: The digital alpine cartography
FRAMEWORK PROGRAM Mammut opens up new perspectives on the world's mountains. #project360 opens up the third dimension of digital alpine cartography and allows users to experience the myth of the most famous mountains up close on screen using a new touring platform. (more…)
Cinema advertising experiences a strong 2015
CINEMAKING Cinema is experiencing a strong 2015 - not only in terms of visitor numbers, but also as an advertising medium, according to an interim assessment by Werbe Weischer. (more…)
Gamification is developing into a relevant marketing tool
GAMIFICATION Next month, Gamescom, the world's largest video game trade show, will kick off again in Cologne. The public interest in the event highlights the cultural significance of video games. Brand games and gamification, in particular, will play an increasingly important role in everyday life in the future. (more…)
Behavioral economics in marketing - more than just theory?
CUSTOMER BEHAVIOR Companies often assume that their customers make purely benefit-driven decisions. The price of a product is still often treated as the sales argument par excellence. However, findings from behavioral economics and psychology allow new perspectives on consumer behavior: Judgments and decisions often follow irrational patterns of thought and behavior. (more…)
18 nominations for the Swiss Packaging Award
PACKAGING The pre-selection for the Swiss Packaging Award 2015 packaging competition has been made. This time there were 43 entries from 28 companies. The jury nominated 18 packages. (more…)
Inspire, impress, touch with words
BOOK TIP In "Emotional Rhetoric", author Anita Hermann-Reuss explains which methods you can use to arouse certain emotions in a speech, how you can spice up speeches and which rhetorical figures add the finishing touches to a speech. (more…)