INTERNETFrom today, a new arbitration board will mediate in disputes between customers and internet providers in the event of a possible violation of the code of conduct on net neutrality. (more…)
There is a demand for specialized, cross-media forms of advertising
Editorial
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September 1, 2015
RADIOMARKT What are the current trends in radio marketing? What trends are emerging in the digital radio sector? And what impact are new entrants like my105 having? Marketing & Communication asked these questions in the run-up to SwissRadioDay. (more…)
What salespeople can learn from brain research
Editorial
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September 1, 2015
BOOK TIPIn the book "Top Seller", author Hans-Georg Häusel explains how to assign each customer to one of the four brain types, how to make your offer appealing to them and how to achieve the highest possible price for it. (more…)
20 Minuten launches new mobile app
Editorial
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August 31, 2015
DIGITAL The new 20 Minuten mobile app is now available. The most striking new feature is the division of the application into the four different views ClassicView, SocialView, PersonalView and PlayView, all of which can be accessed with a horizontal swipe. (more…)
Swiss Packaging Award: The winners
Editorial
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August 31, 2015
PACKAGINGThis is the 46th time that the SVI has held the Swiss Packaging Award, the competition for the most innovative packaging. 43 packaging solutions took part this year. 18 entries were nominated, 6 of which won the Swiss Packaging Award. The Audience Award, which is voted for by consumers, was also presented. (more…)
Scary beautiful event idea
Editorial
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August 31, 2015
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#stmoritz2017 - the first social media event
Editorial
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August 27, 2015
SOCIAL MEDIA At the first social media event of the FIS Alpine World Ski Championships St. Moritz 2017, the public was informed about the organization's digital communication strategy. (more…)
Unboxing videos as a new marketing trump card?
Editorial
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August 27, 2015
YOUTUBE A recent international comparative study by InstantlyTM sheds light on the YouTube phenomenon of unboxing videos - clips in which mostly electronic products or toys are unpacked and presented. (more…)
Farner launches Swiss Campaigning Network
Editorial
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August 27, 2015
CAMPAIGNING Together with well-known partner agencies in the cantons, Farner is spinning a new national campaign network that will be used for political campaigns as well as in the area of campaigning for companies. (more…)
M3Report makes media response and public opinion comparable
Editorial
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August 27, 2015
MARKET STUDY The companies GIM Suisse and Adwired are launching the M3Report. For the first time, a market study systematically combines the results of a media analysis with the results of a population survey.(more…)
The ten most resilient brands in Switzerland
Editorial
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August 27, 2015
BRANDS As part of a broad-based study, Brandtrust surveyed 5,600 customers about 65 leading brands from Switzerland. A company with Swissness at its core made it to first place among the most resilient brands. (more…)
