Swiss Marketing: Peter Keller is the new Managing Director

SWISS MARKETING Peter Keller will take over as managing director of Swiss Marketing effective August 1, 2015, and will henceforth coordinate the association’s day-to-day operations. He has many years of management experience and specializes in the successful implementation of interdisciplinary projects in the areas of sales and service. (more…)

How mobile can be integrated into the digital experience

MOBILE Smartphones and tablets are just the beginning: soon, other mobile devices—such as wearables, smartwatches, and fitness trackers—will take center stage. Companies face the challenge of making the most of these devices. (more…)

«The digital transformation demands that we move at an ultra-aggressive pace.»

DIGITIZATION As part of the series «Digital – walk before you run,» Christoph Oggenfuss* speaks with Christian Martin, Country Manager for Cisco Switzerland, about the importance of digitalization for the IT company. . (more…)

Powerful landscapes - inspiring seminars

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Out of the hustle and bustle of everyday life - into the stimulating hilly landscape of the Bern region.The hosts of eight hotels in the Emmental and Oberaargau are committed to local ties, tradition and family conviviality. Regional delicacies, which are conjured up with much love on the plate, as well as the beautiful landscape and places of power, which are unparalleled, contribute to your team success.Experience the individual hospitality in eight of us selected seminar hotels in the region of Bern - for example the seminar and wellness hotel Lueg or the hotel Appenberg unique.Seminar and Wellness Hotel Lueg
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Seminar and Wellness Hotel LuegThe cozy seminar and wellness hotel Lueg with a view over the rolling hills is a unique jewel in the middle of the charming Emmental. Top equipped seminar rooms, 19 theme rooms and an own school house with 16 rooms offer you and your participants a lot of space with unique ambience for an individually designed seminar. Only 30 minutes from Bern and with direct bus from Burgdorf train station.Unique: All in OneUnique hotel in the Emmental with wellness facilities, Kneipp garden and fitness room, whisky bar, fondue bar, AVO Cigar Lounge No 12, aperitif wine cellar, beer from the wall, in summer cultural offers in the Lueg Arena and in the farmhouse tent.
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Unique: All in OneSupporting programsWhether a relaxing wellness experience, whisky tasting at the hotel's own whisky bar with well over 500 specialties, an entertaining food theater or a tour of the historic Lueg Monument - the offer for social programs and excursions is extremely diverse.
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Hotel Appenberg unique***Just 20 minutes from Bern, the Hotel Appenberg offers you the ideal seminar and conference venue in quiet and intact surroundings not far from the hustle and bustle of the city. The warmth and charisma of the twelve historic buildings convey a lot of charm and inspiration. The offer includes ten seminar rooms, equipped with the latest technology, an excellent regional restaurant and cozy hotel rooms. Appenberg - a place where hospitality is lived, for active experience and quiet enjoyment.Unique: the Appenberg village experienceYou will meet in the former schoolhouse, taste fine wines in the wine cellar, dine in the restaurant Saustall, end the day with a nightcap in the Bärengraben and sleep in the Hubelhaus, which was originally built in 1777.
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Unique: the Appenberg village experienceSupporting programsWhether it's making your own cheese, a ride on the bridge wagon, an Appenberg Team Olympics, guided torchlight hikes or a barbecue in the great outdoors - there are (almost) no limits to your wishes.Bern Incoming - Your personal contactAs a subsidiary of Bern Tourism, our team at Bern Incoming is at your disposal free of charge as the first point of contact for the organization of your meeting or company outing. Thanks to excellent local networking, you will be advised neutrally and with a lot of insider knowledge about the meeting destination Bern.Bern Incoming GmbH, www.bern-incoming.ch, [email protected], +41 31 328 12 60

"az Nordwestschweiz" relies on Apple Watch

MEDIA The new "az Nordwestschweiz" news and e-paper apps are now available. New forms of advertising are available for the advertising industry. (more…)

The ten biggest mistakes in case studies

CASE STUDY The case study is a challenging genre. Case studies are aimed at decision-makers who have developed a natural aversion to empty rhetoric and want a quick overview. On the other hand, technicians and experts love details and in-depth information. A good case study will appeal to both audiences. (more…)

From product to valuable brand

BOOK TIP In the book *Value Branding*, author Jürgen Gietl explains what strong brands are based on, how they can be established, and what matters most when it comes to sub-brands and partner brands. (more…)

New SBB campaign for SwissPass card

CAMPAIGN Maxomedia developed the communication concept for the launch campaign of the new red card "SwissPass" for SBB as the mandate holder for direct transportation. (more…)

jim & jim: Youth campaign for Hotelplan

MOVING PICTURE The agency jim & jim, which specializes in youth and student marketing, designed and implemented a moving image campaign for the tour operator Hotelplan. (more…)

Swisscom – Credible Digital Transformation: «Eat your own dog food.»

DIGITIZATION As part of the series «Digital – walk before you run,» Christoph Oggenfuss* speaks with Christian Petit, Head of Enterprise Customers and a member of Swisscom’s Executive Board, about the telecommunications company’s digital transformation process. (more…)

What successful video advertising should look like

VIDEOS Whether it's a short clip or a series, videos are driving the Internet. A Yahoo study shows that long-form videos, in particular, are becoming increasingly popular. Video consumers are also increasingly using smart TVs and mobile devices—with implications for advertisers. (more…)

Shopping with your smartphone

CASHLESS PAYMENTS Switzerland's first integrated payment and shopping app is now available. Starting immediately, users can make cashless purchases with their smartphones using TWINT at select partners in the fashion, lifestyle, and dining sectors in Zurich and Bern. (more…)
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