VIDEO The Rock'n'Run combines Boot Camp, CrossRun and Obstacle Run. The event took place locally on one day. Thanks to the use of a 360° spherical video, the event can also be experienced virtually afterwards. (more…)
Starting signal for Suisse Emex: the highlights
Editorial
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August 25, 2015
SUISSE EMEX Switzerland's largest trade fair for communication, promotion, event & live communication and digital business opens its doors today at Messe Zürich. These are the highlights. (more…)
Standard mobile banners fail with branding
Editorial
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August 25, 2015
MOBILE An advertising effectiveness study by Undertone and Ipsos shows that standard banners are not very effective on smartphones. Other forms of advertising are needed.(more…)
Study examines the impact of radio advertising
Editorial
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August 24, 2015
RADIOWERING On behalf of swiss radioworld and Swiss private radio stations, the Omnicom Media Group is investigating whether and how radio advertising works over the course of 2015. The results so far speak for themselves. (more…)
Gamification as a trend in corporate communication
Editorial
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August 24, 2015
GAMIFICATION At the LiveCom Forum at Suisse Emex on August 26, Eberhard Freiensehner will show how the methodology of the game can be used to implement new challenges in live communication.(more…)
Products and services that customers really want
Editorial
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August 24, 2015
BOOK TIP In the book "Value Proposition Design", authors Alexander Osterwalder, Yves Pigneur, Greg Bernarda and Alan Smith explain, among other things, how to develop products and services that create value for your customers and for your company.(more…)
Neuromarketing - hype or the future?
Editorial
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August 24, 2015
Does our brain hold the key to the perfect marketing strategy? Opinions are divided on the subject of neuromarketing. Take part in our survey now and win a wellness weekend worth CHF 1000.(more…)
New travel news portal is online
Editorial
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August 24, 2015
MEDIA Travelnews.ch, the new Swiss portal for tourism and travel news, is aimed at the travel industry and travel enthusiasts. (more…)
Focus on office and assistance professionals
Editorial
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August 23, 2015
ADVERTISEMENT Strengthening your own personality and thus mastering everyday working life with confidence and motivation can have many facets: Be it through the acquisition of new knowledge, the expansion of specialist knowledge or the strengthening of social skills. All of this is on the Swiss Office Management program. (more…)
MOBILE PAYMENT From August 20, 2015, Migros customers will be able to make cashless payments with their smartphone in all Migros supermarkets and specialist stores as well as in Migros restaurants. Prerequisite: The Migros app must be installed on the smartphone and a Migros Bank account or one of the major credit cards must be stored as a means of payment. (more…)
Award-CC: The nominees
Editorial
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August 20, 2015
AWARD-CCThe eight-member jury of experts from science and practice in corporate communications has met and selected the nominees for the 11th Swiss Award Corporate Communications. (more…)
