Tell Switzerland

<span has begun. Christoph Blocher, Gülsha Adilji, Pedro Lenz and other celebrities as well as the entire population tell Switzerland what moves them. The "Swiss Media" association is increasingly promoting advertising in print and has launched the "Tell Switzerland" campaign. The aim is to prove that messages in the interplay of print and digital are particularly noticed and considered relevant when they appear in a newspaper. Advertisements form the central platform. They are used to reach over 90 percent of the Swiss population. The posters feature celebrities and editors-in-chief who use their own slogans to say what moves them in Switzerland. Res Strehle from the Tages-Anzeiger newspaper, for example, demands: "Let the Rütli be a meadow again". And Gülsha Adilji from Joiz TV says: "Anyone who thinks in terms of borders has long since reached their own." On www.sagesderschweiz.ch The whole of Switzerland can also participate in the campaign. The population will have their say in numerous advertisements. Everyone can share what is important to them.