"AMS Media presented a convincing overall package and thought beyond media work alone," says Christian Schönbächler, Head of Communications and Marketing at the Swiss Fruit Association. "In addition to great media and digital know-how, working with AMS Media also gives us access to valuable synergies within Swiss agriculture."

For AMS Media, serving the Swiss Fruit Association is a perfect addition to its existing client base, according to a statement from the agency. "With SOV, we have been able to make an excellent addition to our portfolio - with an attractive, demanding and quality-conscious client," says a delighted Michael Richner, head of AMS Media.

The campaign is seasonally adapted to the variety of Swiss fruits, started in March with the products apples and pears and will run until autumn.

In full-page ads in the Tages-Anzeiger and NZZ, on online channels and in social media, Zurich's museums are courting the favor of those interested in culture. They are relatively certain to be successful - not only are there a large number of fascinating exhibitions waiting for visitors, but there are also few cultural alternatives to a visit to a museum at the moment. Zurich's museums will be delighted if many Zurich residents (re)discover their museums for themselves.

Facebook's video communication device Portal also now suggests "Hey Facebook" as an alternative to the previous "Hey Portal" trigger.

The capabilities of the assistant software are limited to a few tasks at the beginning. For example, you can start a game by voice, see who of your friends is online, or take a screenshot. The software will initially be available on the new Oculus Quest 2 glasses and later on for the first Quest generation as well.

In Germany, Facebook stopped selling its VR goggles after plans to merge Oculus accounts with Facebook profiles triggered an investigation.

With virtual reality, users immerse themselves in digital worlds with special glasses. Currently, Facebook in particular is driving development in the consumer market with Oculus. Despite great expectations and investments, VR has so far remained a niche business.
When it comes to voice assistants, Amazon's Alexa and Google Assistant are the most widespread across technology from various providers, while Apple offers its own Siri software on its devices. (SDA)

According to researchers, people often perceive a name as feminine if it ends with a vowel, has at least two syllables, and the stress is not on the first syllable. An analysis of Interbrand's list of the world's biggest brands from the past 20 years has shown that a large proportion of them have such names.

"The higher a brand is on the list, the more likely it is to have a linguistically feminine name," explains study leader Ruth Pogacar. In several experiments, the scientists examined how brands with different names affect consumers. The test subjects associated brands with "warmth", i.e. with friendliness, honesty and tolerance. This made the products more likeable for them.

Functional products masculine

Masculine names also have advantages. Brands with masculine names are more popular, especially for purely functional products such as bathroom scales. Feminine names, on the other hand, are better received by luxury products such as chocolate. Only in the case of goods aimed specifically at men does the brand name not make much difference. (pte)

Where do German companies stand with their content marketing organization? What moves them forward and what stands in their way? These are the core questions of a qualitative survey that the consulting firm Questiq, the Content Marketing Forum and content marketing expert Jutta Gawenda jointly launched in the summer of 2020 with the support of the Marketing Club Frankfurt. The results suggest: Content marketing in its complexity and interdisciplinarity can have many organizational forms, tools and approaches. But it will only succeed if the attitude of the people behind it is right.

Setting is central

"Our primary concern with this research was to understand what the big challenges are for content marketers in companies and to find best practices on how to master them," explains Ioana Sträter, CEO of Questiq. The answers to questions about the ideal organization, the most important current topics in content marketing, as well as tools and technologies, surprised the initiators in their diversity: "The approaches and procedures of the companies are in part completely different, and yet most of the respondents come to good results," says Jutta Gawenda. "One thing has become very clear: More than anything else, the attitude of the people working with us is crucial to how well content marketing works," adds Regina Karnapp, Managing Director of the Content Marketing Forum.

Not an ideal model

Agility, openness, and collaboration are accordingly the most important keywords that the three-person team gained from the qualitative, non-representative survey. In group interviews and an online survey with almost 40 participants from large - mainly international - companies and agencies, an ideal image of a content marketing organization emerged, which above all must fit the company and its employees.

There is no one ideal model; rather, there are very different paths that can lead to an ideal image, which in turn is shared by almost all respondents: A flexible, agile model of collaboration based on a strategy that is known and recognized by all and geared to the common goal of customer-centric communication - beyond internal company politics, with individual professional responsibilities and a good dose of courage to make decisions.

Heuberger gained his first media experience as a consultant at Farner in Zurich, where he worked on mandates for Swissair, Zurich Airport and Radio Z. Following a request from the three initiators of Radio Eulach, Hans-Jacob Heitz, Hansjörg Hüppi and Peter Spälti, he became involved in setting up the first private radio station in Winterthur.

Günter Heuberger was also involved in the founding of the television station Winti TV in 1986, together with Jakob Maurer from Stadtantenne Winterthur and Werner Wäckerli, Head of Information for the city of Winterthur. After the 1998 merger of Radio Eulach, Radio Thurgau and Radio Wil to form Radio Top, Winti TV was expanded to Tele Top in 1999. While Radio Top broadcast from the Erlenhof in Winterthur, Tele Top soon moved to the new television studio in Frauenfeld. In 2012, Radio Top also moved into premises in the same building - since then, the two sister companies have been based together on Bürglistrasse in Winterthur.

In spring 2019, Günter Heuberger decided to place the management of Radio Top and Tele Top in younger hands. The now 67-year-old will be succeeded by 40-year-old Philippe Pfiffner. Apart from a brief interruption, he has been working for Top Media since 2005 and will take over responsibility as Managing Director on March 1, 2021, after being appointed Deputy Managing Director by the Board of Directors on September 1, 2019 (Werbewoche.ch reported).

"It was important to me to fulfill an exciting performance mandate with great people and to show that smaller companies also have a chance to develop in the digital world. The more than 1,000 employees that I was able to accompany and whose development I was committed to were the best motivation to gladly bear this great responsibility over all these years," Günter Heuberger is quoted as saying in a press release.

"Under these agreements, there will now be a range of premium journalism content, including previously paid-for content, available on Facebook," it added. The Australian parliament had passed a law on Thursday requiring online platforms to share their news-generated advertising revenue with media companies. Facebook had resisted the law (Werbewoche.ch reported).

Australia is the first nation to pass a law of this kind. Around the globe, however, governments have been looking for ways to curb the influence of the U.S. technology giants for years. Several countries have now declared their intention to take steps along the lines of Australia's example. (SDA)

Zurich Games is an organizer of functional competitions. At the events, athletes compete against each other in various disciplines. Among other things, they compete in Olympic weightlifting, bodyweight exercises or elements of gymnastics and endurance sports.

CH Media joins as media partner due to a convincing event and sponsoring concept and thus wants to put the Zurich Games on the agenda of interested sponsors.

Radio24 draws attention to the event with various advertisements, integrates it on the online platforms and raffles participation tickets for athletes on all channels. The event is free of charge for spectators.

Marketing makes Kyo and Promokant

In addition, the Kyo agency will manage the event organizer's social media channels from April and set up a brand ambassador program for interested sponsors. Promokant will be the exclusive marketer for field marketing measures on the two event days. The two agencies prevailed over their competitors in a pitch.

The annual event will take place in 2021 on September 12 and 13 at the Hardhof sports facility. A move to the SBB main hall of Zurich HB is planned for 2022.

Twitter set the targets on Thursday to an investor event. They were well received on the stock market: Twitter shares were up seven percent at times in early U.S. trading. Last year, Twitter had increased revenue by 7.5 percent to 3.7 billion dollars (just over three billion euros).

Twitter generates almost all of its revenue from advertising. This can be, for example, the ability to put tweets with product ads in users' timelines for money. The ads are displayed in the web version and Twitter's own app. Therefore, the company has moved to mentioning only the number of users that can be reached with ads as a relevant figure. The service is also considering subscription business models. According to media reports, for example, a paid version of the Tweetdeck app aimed at professional users could be introduced.

When presenting its latest quarterly figures, Twitter had already emphasized that the banishment of ex-US President Donald Trump from the platform at the beginning of January had not slowed down growth. This had been feared, as Trump was one of the best-known Twitter users with around 80 million subscribers. He was permanently suspended from Twitter after his supporters attacked the U.S. Capitol and his expressions of sympathy for the attackers. (SDA)

The weighting of the awards relevant for the BDVW Creative Ranking is based on a two-stage query on the value of the awards among the ranking's advisory board members on the one hand and the agencies from the BVDW membership on the other. New digitally relevant categories have also been added to the BVDW Creative Ranking 2020. These include the "Direct" category for the D&AD and the "Covid-19 Crisis Communication" category for the German Online Communication Award.

Places four to ten go to Kolle Rebbe with 892.5 points, BBDO with 696 points, Cheil Germany with 695 points, Heimat Berlin with 666 points, MRM//McCann with 656 points, Demodern with 616.5 points and Scholz & Friends with 429 points. The ranking shows the 30 most successful agencies in the most important creative competitions.

"The ranking is always a reflection of the work that won in the awards we evaluated. We are particularly pleased that this year a particularly large number of cases had a digital product or service character," emphasizes Stefan Mohr, Chairman of the Full-Service Digital Agencies Expert Group at BVDW. "This shows the full range of digital agencies: campaigns, products, platforms, creative commerce, technology solutions - always with a highly creative claim and from a technologically savvy engineering perspective. Serviceplan managed to stay at the top in 2020 despite the circumstances, but I was also impressed by Scholz & Friends, which climbed from 18th to 10th place," concludes Mohr.

In order to always adequately reflect the market, the evaluation matrix of the creative ranking is regularly adjusted by the BVDW's specialist group for full-service digital agencies. The advisory board is made up of members of the BVDW presidium, the chairpersons of the BVDW's specialist group for full-service digital agencies, and the management of the digital association. Media partners of the BVDW creative ranking are Horizont and Werben & Verkaufen.

After ten years in business, the family-run company Denova has 50 employees and manages three locations in the Basel, Zurich and Lucerne regions. According to its own information, the company carries one of the largest ranges of garden furniture in Switzerland.

Now Denova has the fire Doviva and thus expanded the company's product range The digital experience agency Tree Stones implemented the store concept for Doviva with Magento 2 in a modern and appealing design.

The optimized user-friendliness of the online store should make customers happy to stay there and click intuitively through the categories and products. By refining the search and setting appropriate filters, the search for the desired product can be accelerated, which should improve the customer experience.

The design was also geared to the needs of the target group. It is intended to reflect the high quality of the products and the modern design standards of Doviva.

The webshop was designed to be clearly and optimally displayed on desktop as well as on all mobile devices.