Practical handbook: Augmented Reality

BOOK TIP Augmented reality can only be understood by those who explore and experience it for themselves. The practical handbook follows this basic idea. Numerous best-practice examples and live demos from the book show how. Augmented reality (AR) is one of the most exciting media in the age of digital communication and content marketing. However, the potential of AR is still far from being fully exploited in the marketing, media and communications sector. The reason: in the past, the technical aspects were the main focus of discussion, but not the wide range of possible applications. The "Practical handbook on augmented reality" from Dirk Schart and Nathaly Tschanz presents precisely these and also shows the benefits AR can have for companies. It also provides an in-depth understanding of the new visualization medium. Ten milestones of app development also help with the practical implementation of AR projects.The book is aimed at agencies and students as well as decision-makers in the marketing, media and communication sector who would like to learn more about augmented reality and its successful use.