PUBLISHING The technology-driven revolution in publishing continues and is turning previous workflows upside down. The Internet is also replacing print media as the leading medium in the publishing process, with content being prepared for all channels in parallel from the outset. A reorientation is the order of the day. (more…)

DMEXCO More and more people are using mobile devices such as smartphones and tablets for information and entertainment. How can publishers monetize this increase in user numbers? This question was the subject of heated discussion at dmexco 2013 in Cologne. (more…)

"As small as possible, as big as necessary": This display clearly focuses on the products.The bulk specialist Cash + Carry Angehrn offers a comprehensive range of food, beverages and non-food products for professional customers at nine locations. These are primarily restaurateurs, hoteliers and retailers. Displays are also used regularly in CCA's wholesale stores. "We use displays primarily to draw attention to seasonal products - so-called in-out items," says Peter Jacobian, head of sales, CCA stores. Today, displays are used in practically all product groups - except for fresh products.The PDF of the article for download: PMK Dossier Packaging, Issue 04_2013

CONVENIENCEProduct protection, presentation, logistics: Packaging has many functions to fulfill today. Often, ease of handling falls by the wayside. That’s a shame, because convenience has long been a competitive factor. (more…)

SVI ANNIVERSARY This year, the Swiss Packaging Institute (SVI), the packaging-neutral umbrella organization of the Swiss packaging industry, is celebrating its 50th anniversary. Here is an interview with SVI President Philippe Dubois and the head of the SVI office, Andreas Zopfi. (more…)

LABELS Square or rectangular. The classic label shape has hardly changed in recent decades. Many label manufacturers therefore rightly want more courage to use unusual shapes. The technical requirements for this have long been in place. (more…)

WORKFLOW As a division of Coop, Chocolats Halba produces more than 12,000 tons of quality Swiss chocolate every year. An electronic good-to-print workflow was introduced in collaboration with Straumann AG. (more…)

The slogan "Your perfect moment" is intended to symbolize the honest taste experience at the moment of biting into it, the agency said in a statement on Thursday. At the center of the new TV spot is a self-confident, successful top chef who pampers her guests with sophisticated star menus in her gourmet restaurant. After a busy day, the first thing she looks forward to at home is a good piece of bread with Le Parfait.

German actress Julia Hartmann was cast in the lead role. She starred alongside Matthias Schweighöfer in the feature films "3faltig" and "Der Schlussmacher". The production was directed by Reto Salimbeni.

The film was produced by Shannon Mildon and Manifesto Films in Prague. Coloring and post-production were handled by Manifesto's in-house team, led by post-production supervisor Michael Graf.

Responsible at Nestlé: Miguel Serrano (Business Executive Manager), Frank Wilde (Group Brand Manager), Catherine Strinning (Brand Manager). Responsible at Taz Communication: Jérôme Boillat (Account Director), Claude Catsky (Creative Director). Responsible at Manifesto Films: Reto Salimbeni (Director), Shannon Mildon (Producer), Michael Graf (Postproduction).

To the spot

 

The slogan "Your perfect moment" is intended to symbolize the honest taste experience at the moment of biting into it, the agency said in a statement on Thursday. At the center of the new TV spot is a self-confident, successful top chef who pampers her guests with sophisticated star menus in her gourmet restaurant. After a busy day, the first thing she looks forward to at home is a good piece of bread with Le Parfait. The production was directed by Reto Salimbeni. The film was produced by Shannon Mildon and Manifesto Films in Prague. Coloring and post-production were handled by Manifesto's in-house team, led by post-production supervisor Michael Graf.

Villiger's traditional Braniff Cortos cigarillos brand bears the likeness of the South American bon vivant Señior Braniff in its logo. For the relaunch of the brand, Metzgerlehner, Villiger's in-house agency, is virtually portraying Señior Braniff's descendant, according to a statement.

He is at the center of the new campaign and is supposed to embody the indomitable bon vivant from a timeless world of adventure. Committed only to himself and to infinite freedom. The campaign wants to spread the attitude towards life, which is to stand confidently against the benchmarks of a fast-paced and complex present, in Switzerland, among other things, in ads and at the POS, the statement continues.

Responsible at Villiger Sons: Heinrich Villiger (Owner), Peter Witzke (Managing Director), Tanja Häfeli, Mirja Häseler (Product Manager). Responsible at Metzgerlehner: Michael Rottmann, Janine Aebischer and Annette Vetsch (creation), Andreas Meier and Mirjam Eberle (consulting), Bruno Breitenmoser (production), Cyrill Matter (photographer).