A book to inspire the creative world

BOOK TIP What does it take to be creative? Frank Bodin, CEO of Havas Worldwide, has published 100 theses in book form. For one year, Frank Bodin, Chariman and CEO of Havas Worldwide Switzerland and President of the Swiss Art Directors Club, formulated a daily thesis on creativity on Twitter. Condensed into 140 characters. The response was huge. The web is fleeting. The 100 best thought-provoking ideas have now found their way into a little red leather volume. Always at hand. Always inspiring. And always new. Because our busy creative lives sometimes make us forget the essentials: Do it, with love." The booklet will be available exclusively in Switzerland from August 25. available from September 28 in Germany and via mail order.