Good Works!
BOOK TIP In their book, the three authors Philip Kotler, David Hessekiel and Nancy R. Lee explain how the right marketing can improve the world and the balance sheets of a company. (more…)
Author: Editorial
Shopping cart abandoners - don't get angry, take action
ECOMMERCE The shopping cart remains one of the most critical points in the entire checkout process and, along with the product detail page, forms the foundation for strong sales performance in e-commerce. (more…)
"Designing the brand experience along the customer journey is central"
CUSTOMER EXPERIENCE What role does the customer’s voice play in product and service development—and how is it analyzed? In an interview with the magazine «Contact Center Manager,» Judith Rott, Head of Customer Experience at TUI, reveals what her presentation at swiss contact day will be about. (more…)
Zalando encourages women to be fashion free
TV COMMERCIAL Zalando is kicking off the new fall/winter season with two new TV commercials, encouraging women across Europe to embrace their own style. The commercials celebrate breaking free from fashion conventions, the exhilaration of fashion freedom, and showcase the new Zalando. (more…)
Daily program athletics EM
ATHLETICS European Championships Vogt-Schild Druck AG designed the daily program for the 2014 European Athletics Championships from A to Z. Like a daily newspaper, the booklet was published punctually each day on site at Letzigrund. (more…)
Alpgeschichten blog in a new design
BLOG To mark its fifth anniversary, the Republica agency has relaunched the "Alpgeschichten" blog for the Swiss dairy producer SMP—with a fresh, responsive design and even more bloggers from the Alps. (more…)
Dos and Don'ts of viral marketing
ONLINE MARKETING There is no universal recipe for success for perfect viral marketing. Nevertheless, the eco Competence Group tries to explain in six tips what is important in online marketing and how the risk of failure can be reduced. (more…)
Don't miss the boat through passive social media
<span. The focus is on the minimum requirement of profiles, tools and customizations to stay informed about what is happening. (more…)
Brand without myth
BOOK RECOMMENDATION: With their unconventional book, authors Arnd Zschiesche and Oliver Errichiello aim to inspire executives and marketing experts. They share their understanding of brand building in a fresh, new way. (more…)
WoG.ch and Brack.ch turn 20
ONLINE STORE Not only was Amazon founded 20 years ago in July—the two successful Swiss e-commerce platforms World of Games (wog.ch) and Brack.ch were also launched that same year. (more…)
When the speakers boom at festivals
EVENTS Summertime is festival time. But what is often forgotten by open-air visitors is the most essential aspect of every festival: the sound and stage production must be perfect. The reason why this argument often goes almost unnoticed - is because it usually works without a hitch. (more…)
Coop relies on e-mail marketing
DIRECT MAIL Expert tips, personal recommendations, special offers, product highlights, and events: Coop is promoting its new wine platform, mondovino.ch regular customer newsletters. (more…)