Zalando encourages women to be fashion free

Zalando encourages breaking the conventional fashion with the new TV spot.After Zalando with its "screaming" spots, the fashion platform is launching a new campaign. This is sent on air with the 45-second "Free Your Fashion!" spot, which features a completely new look and feel. Instead of the iconic scream of the past, Zalando now focuses on a high-quality look and even more fashion. In addition, another icon has been completely redesigned: the famous Zalando package. These two measures are just the start of many other changes that will soon be seen and, above all, experienced onsite at Zalando. "Zalando is transforming itself from a pure retailer to a fashion advisor. With more personality and fun in different styles, we challenge our customers to be themselves, to break the supposed rules of the fashion world and to try out fashion. Fashion is now everywhere and always accessible, but many still do not dare to really get out of their own skin. We want to show how nice it is to enjoy the absolute feeling of freedom in choosing their look every day. Because fashion is supposed to express, not suppress. After all, fashion is the most beautiful secondary thing in the world," says Arne Schepker, Vice President Brand Marketing, Zalando SE.The 45-second spot launched on August 24 in Germany, Austria, Switzerland, France, Sweden, Norway and Denmark. Finland follows a week later. In September, it will be replaced by a 25-second follow-up spot. Both spots were directed by Anders Hallberg from Sweden. Once again, Jung von Matt/Elbe was responsible for concept and implementation.