New poster series: CMYK-art
EXTERNAL ADVERTISEMENT The service company Christinger Partner AG has launched a new poster series. The motto is CMYK-art. (more…)
Author: Editorial
Marketing is a science
BOOK TIP The author Heino Hilbling talks about smart agencies that deploy imposing scientific artillery to win the war against their competitors. Marketing is a science and the earth is flat?, asks Hilbling. (more…)
VIP hospitality at the European Athletics Championships
HOSPITALITY The European Athletics Championships start in Zurich on August 12. The Aroma agency is responsible for designing the VIP hospitality for the 2014 European Athletics Championships and the Weltklasse Zürich athletics meeting. (more…)
Knowledge exchange, product comparison and new technology
LIGHT & SOUND The Swiss trade show for event and media technology will take place in Lucerne from October 19–21. Visitors will be able to see technology from various fields, including audio, studio, AV, and stage technology. (more…)
B2B marketing checklist brand management
The online marketing mix depends on the goals
ONLINE MARKETING Reach, awareness or direct sales? In the interplay of the individual online channels, it is important to make the right advertising decisions depending on the initial situation. In an interview with MK, various experts provide tips for the right online mix. (more…)
This list will blow your mind! Headlines that grab your attention.
SOCIAL MEDIA Websites like Buzzfeed.com, Heftig.co, and Likemag.com manage to generate impressive traffic numbers through their social media platforms. One secret to their success: emotional headlines that encourage users to click. Now, a study has examined which headlines are particularly effective. (more…)
Customer acquisition in social media networks
BOOK TIP In the book "Kundenakquise in Social Media Netzwerken", Andre Schneider shows how companies can win customers and orders with Facebook, Twitter and the like. GetAbstract has taken a close look at it. (more…)
Athletes are better advertisers than show stars
ADVERTISING AMBASSADOR Thanks to their image, sportspeople are better advertising media than celebrities from the entertainment scene, even if their faces are generally better known. This is shown by the latest representative population survey in German-speaking Switzerland by Marketagent.com Switzerland. (more…)
Internet, the mirror of our society
COLUMN The cover story of the SonntagsZeitung discusses racism on the Internet and concludes that the Internet promotes hatred and violence. It's not that simple. A response from Ellen Girod* from the Social Media Department at the HWZ in Zurich. (more…)
Advertising music - what matters?
JINGLE The Tages-Anzeiger took a closer look at advertising music. Catchy jingles like «Haribo makes kids happy» are a thing of the past. Today, more attention is paid to what is played. Content that viewers can absorb as easily as possible is what’s in demand. (more…)
The unreasonable customer
BOOK TIP Florian Bauer and Hardy Koth write in their book how behavioral economics can be used to understand and influence irrational decisions. (more…)