ONLINE SHOPPING Swiss consumers sometimes rate online stores and their shopping experience quite differently from online shoppers in Germany and Austria. Details are provided in the study „Success Factors in E-Commerce“ by ECC Cologne. (more…)
"Trade media have a high reader-sheet loyalty".
Editorial
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July 28, 2014
SPECIALTY MEDIA The mix of advertising channels is becoming increasingly diverse. While Swiss trade media remain attractive as advertising platforms, they must meet high standards in terms of quality and reach. This is shown by a survey of various Swiss advertisers. (more…)
"The digital advertising market is developing too slowly"
Editorial
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July 25, 2014
ONLINE ADVERTISING Stephan Obwegeser was recently elected as the new president of IAB Switzerland. In an interview with MK, he discusses the importance of digital advertising in Switzerland, the biggest challenges facing the industry, and which forms of advertising are on the rise. (more…)
Swiss companies do not exploit potential of mobile communication
Editorial
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July 24, 2014
DIGITAL COMMUNICATION A survey of approximately 2,800 communications professionals from 42 countries shows that the importance of public relations is declining. Only two out of three Swiss companies with a mobile website are fully leveraging their social media potential. (more…)
Billboard, pop-up or video ad?
Editorial
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July 23, 2014
ONLINE ADVERTISING The online advertising market is becoming increasingly fragmented. Unconventional formats and new trading models are gaining ground. Experts discuss the pros and cons of various advertising formats, such as banner ads, video ads, and native advertising. (more…)
Communication concept and briefing
Editorial
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July 23, 2014
BOOK TIP The book "Kommunikationskonzeption und Briefing" by Ralph E. Hartleben offers the reader a practical guide to creating target group-specific concepts. getAbstract has taken a close look at the book. (more…)
18 nominations for the Swiss Packaging Award 2014
Editorial
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22 July 2014
PACKAGING The preliminary selection for the 2014 Swiss Packaging Award competition has been completed. This year, there were 47 entries from 27 companies. The jury has nominated 18 packaging designs: there are three nominees per category. The winners in each category will be announced at the awards ceremony on August 21 at the Umwelt Arena in Spreitenbach. (more…)
"Today you convince with whole product stagings".
Editorial
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22 July 2014
DIGITAL SIGNAGE New communication technologies open up a wide range of possibilities for capturing customers’ attention. Daniel Regli, owner of Media Solutions, knows that simply installing screens is no longer enough. Digital signage has come a long way since its early days. But as multimedia options have expanded, so have the requirements. (more…)
The best social media monitoring tools 2014
Editorial
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21 July 2014
SOCIAL MEDIA MONITORING Every year, the experts at Goldbach Interactive select the best social media monitoring tools. The 2014 edition presents the 15 best tools in eight categories. The «Engagor» tool received two awards. (more…)
Research, Quality Standards, and Funding in Everyday Digital Life
Editorial
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July 17, 2014
MEDIA PROFESSIONALS Bitkom surveyed 1,300 journalists from all media sectors to find out how they navigate their digital daily lives, how they conduct research, and how the internet has changed their standards for quality and their funding.(more…)
New trade fair for the dialog marketing industry in Zurich
Editorial
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July 17, 2014
DIALOGUE MARKETING The DMM Dialog Marketing Fair provides the Swiss dialog marketing industry with a marketplace for products and services in the fields of dialog and direct marketing. The new trade fair, which is supported by Swiss Post and the Swiss Dialog Marketing Association, takes place alongside the Swiss Online Marketing and Swiss eBusiness Expo. (more…)
Twitter: about money, power and betrayal
Editorial
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16 July 2014
BOOK RECOMMENDATION Twitter now has around 200 million users. Even U.S. President Barack Obama has long been using this online platform. In his book, Nick Bilton tells the story of Twitter—a story of friendship, power, and money.(more…)
