GREEN PACKAGINGAt the award ceremony for the 45th Swiss Packaging Competition on August 21, 2014, the majority of the jury voted for a "charcuterie packaging made of 60% less plastic" from Micarna SA as the most sustainable packaging. (more…)
Six tips for measuring the success of content marketing campaigns
Editorial
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September 4, 2014
CONTENT MARKETING Content marketing is no longer a trend, but an established marketing tool and - with careful planning - extremely promising. But how can companies measure the success of their content marketing measures?(more…)
Ten tips for better mobile online stores
Editorial
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September 3, 2014
MOBILE SHOPPING has long been part of everyday life. However, the mobile version of online stores is still anything but user-friendly. The Internet World trade fair in Munich will be addressing this topic and providing ten tips for a successful online store.(more…)
Moving image in the print medium
Editorial
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September 2, 2014
ADVERTISING ARTICLES Simply pack product information into a video and send it offline as a greeting card - is that possible? The advertising agency K.M.S. Knobe Marketing Services combines the advantages of video and paper by simply integrating videos into classic print media.(more…)
The new world of 3D printing
Editorial
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September 2, 2014
BOOK TIP Hod Lipson and Melba Kurman had a vision: a world with fresh breakfast muffins, eco-houses, always-available replacement organs and individually shaped toothbrushes - all printed in 3D.(more…)
Center for Digital Transformation
Editorial
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September 2, 2014
EDUCATION On September 1, 2014, the HWZ Hochschule für Wirtschaft Zürich launched Switzerland's first Center for Digital Business. The Center for Digital Business offers courses of study, supports companies with consulting and project services and conducts research projects. (more…)
Convergence of marketing & corporate communications?
Editorial
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September 1, 2014
EDITORIALWhether merging the marketing and communication areas or their responsibilities is the solution must be assessed neutrally. (more…)
Coop newspaper with a new look
Editorial
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September 1, 2014
PRINT On Tuesday, September 2, the first issue of the new Coop newspaper will be published in a modern magazine format. It aims to impress even more with its practical value and play an important role in readers' everyday lives, particularly among the "young families" target group.(more…)
Communication and marketing are getting closer and closer
Editorial
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September 1, 2014
The editorial in issue 08 of MK has met with a positive response. Peter Eberhard, President of pr suisse, reports. (more…)
Buying behavior is changing rapidly
Editorial
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September 1, 2014
STUDY A 2014 cross-channel management study by the Research Center for Retail Management at the University of St. Gallen shows how quickly consumer purchasing behavior is changing. (more…)
The ten most important export markets for Swiss companies
Editorial
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August 28, 2014
EXPORT On the occasion of the "Exporter Domain!" in Lausanne, Google presents the Export Business Map. This shows the key figures for the ten most important international markets for Swiss companies and helps to win customers all over the world.(more…)
The chocolate heaven
Editorial
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August 28, 2014
EVENT Lindt & Sprüngli opened the chocolate experience store "Lindt Swiss Chocolate Heaven" at the Jungfraujoch in July. There, Lindt offers an extensive range of chocolate and provides visitors with exciting insights into the production of chocolate through the interactive experience world.(more…)
