WoG.ch and Brack.ch turn 20

ONLINE STORE Not only was Amazon founded 20 years ago in July—the two successful Swiss e-commerce platforms World of Games (wog.ch) and Brack.ch were also launched that same year.
competec-1994-2014
Sales and employee development of the Competec Group (Brack/Alltron) - Source: Competec World of GamesFounded at the beginning of August 1994 by Michael Wyler and Thomas Von Arx wog.ch the largest provider of games on the Swiss market. Although turnover is not disclosed, current estimates put it at more than CHF 20 million. WoG currently employs 40 people.in a portrait on its 20th anniversary at Watson Michael Wyler also tells us that 40 percent of orders are already generated via mobile touchpoints:

"The success of smartphones and tablets has also left its mark. In less than three years, customers' ordering behavior has changed dramatically. This can be seen, for example, in the fact that over 40 percent of all orders are already placed via the various WoG apps."

Brack.chJust a few days after WoG, Roland Brack founded his computer sales company in his parents' attic, which is now one of the top-selling online retailers in Switzerland with an estimated turnover of CHF 120 million last year for Brack.ch and DayDeal.chThe company's history is peppered with milestones through numerous takeovers, logistical innovations and organizational optimizations, which formed the Competec Group from the individual company Brack Consulting Computersysteme. Alltron and the Competec logisticsIn its anniversary year, the Group expects to break the half-billion mark in sales for the first time and is already planning to further expand its logistics center in order to cope with the unabated growth.

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