B2B Business customers are also increasingly adopting the same purchasing behavior as private consumers. This is confirmed by a study by Avanade, a global provider of Microsoft technology solutions.(more…)
A brand is only as good as its story
Editorial
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July 14, 2014
Andrej Isler is Owner and Creative Director of the Zurich-based live communication agency "Brandsoul". He talks to MK about new paradigms in marketing, Google's recipe for success and the need to take employees seriously. (more…)
Movement on the knowledge front
Editorial
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July 11, 2014
SECOND SEMESTER 2014 Further education providers are constantly expanding their programs and adapting them to current circumstances. For example, the second semester of 2014 also brings various innovations in the disciplines of marketing and communication. (more…)
Study underscores recall value of promotional items
Editorial
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July 10, 2014
ADVERTISING ARTICLES Most advertising messages pass us by without a trace. It is quite different when advertising is perceived as a reward. Then the message has a good chance of not only being received, but also of sticking. (more…)
"On the social web, we stage the everyday".
Editorial
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July 9, 2014
DIGITAL MARKETING The Zurich public transport company (VBZ) has also been present on the social web for some time now. Digital communication tools are now firmly established. Elina Fleischmann, Project Manager Corporate Communications at VBZ and graduate of the CAS Digital Marketing, explains why it is worthwhile for VBZ to be on the Internet as well. (more…)
Writing press releases made easy
Editorial
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July 9, 2014
BOOK TIP How do you write a professional press release that gets media attention? In the book "In 10 steps to a professional press release" by Vioal Falkenberg, the reader will find tips, exercises and checklists. (more…)
New brand index for Switzerland
Editorial
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July 8, 2014
BRAND VALUES TheBrandTicker launches the Swiss Brand Index together with the Handelszeitung. It shows the changes in the value of the 30 most important brands in Switzerland on a daily basis. The most valuable brand is currently Nestlé, followed by Roche and Novartis. (more…)
"Digitization is giving the startup scene a massive push"
Editorial
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July 7, 2014
DIGITIZATION Jason Johnson is Chairman of the Internet of Things Consortium. In an interview with Christoph Oggenfuss* at the Überall App Congress Vienna, the online pioneer reveals the extent to which digitalization will simplify our lives in the future and what this means for start-ups. (more…)
"Mobility Map" as a revolution in outdoor advertising?
Editorial
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July 4, 2014
EXTERNAL ADVERTISEMENT The Clear Channel Mobility Map uses the mobility behavior of the Swiss population for out-of-home campaign planning. Based on the knowledge of where the target persons move from where to where and with what intention, relevant target groups can be reached much more precisely and wastage minimized. (more…)
Vitra shines with excellent brand culture
Editorial
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July 4, 2014
MARKETING PERFORMANCE In the first nationwide market survey, the Swiss Association for Marketing GfM, together with the consulting firm GateB, examined the state of marketing performance in Switzerland. The Swiss furniture manufacturer Vitra was named "Marketing Performance Champion 2014". (more…)
The digital tsunami
Editorial
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July 3, 2014
BOOK TIP Advancing digitalization and the internet are among the most important drivers of innovation. In his book, Nicolas Clasen shows how media companies can prepare themselves for the challenges of the net economy.(more…)
"We want to move away from the transparent customer".
Editorial
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July 2, 2014
ONLINE SURVEY On the newly launched portal Pupoll.com, users can create surveys for free or share their opinions. With specialized targeting and well-designed integration of banner ads, the platform is geared toward efficient online advertising. Co-founder Sabrina Langfellner explains exactly what sets the portal apart. (more…)
