DIGITIZATION In the second series of articles "Digital - from Talk to Walk", Christoph Oggenfuss* talks to exponents from business and research about the implementation of digital transformation. The second interviewee is Dr. Patric Märki, Managing Director SAS Institute Switzerland. (more…)
Ten ideas for your winter event
Editorial
-
September 19, 2014
WINTER HIGHLIGHTS It's time to plan the annual company party at the turn of the year. A simple get-together or a fancy end-of-year dinner? MK has compiled a list of ten suggestions for a company event. (more…)
The Future of Marketing
Editorial
-
September 18, 2014
CONVERSION SUMMIT The 5th Conversion Summit took place in Frankfurt on September 4. Christoph Oggenfuss* reports on what the best marketers in the world had to say and what will be vital in marketing in the coming years. (more…)
Measure and analyze social media marketing success
Editorial
-
September 17, 2014
BOOK TIP In the book "Measuring and analyzing social media marketing success", Martin Friedrich explains how companies can measure the return on investment of their social media presence and use monitoring tools correctly. getAbstract recommends the book especially to online marketing experts. (more…)
The half-naked man and the cow: is this advertising unfair?
Editorial
-
September 16, 2014
LOUDNESS A campaign by Halter Bonbons featuring a man and a cow and the slogan «hard or soft?» is causing a stir. The Swiss Fair Trading Commission received a complaint regarding the ad, but it was rejected. (more…)
Blogger Relations - quo vadis?
Editorial
-
September 15, 2014
COLUMN Bettina Werren*, professional head of "Staging in Space" at Swiss Radio and Television and a blogger in her private life, is looking forward to current developments in the field of blogger relations. (more…)
The digital challenges at Zurich Zoo
Editorial
-
September 12, 2014
DIGITIZATION In the second series of articles "Digital - from Talk to Walk", things get concrete. Christoph Oggenfuss talks to experts from business and research about the implementation of the digital transformation. We start with Dr. Alex Rübel, Director of Zurich Zoo. (more…)
Online and mobile media companies on the rise
Editorial
-
September 11, 2014
ADVERTISING MARKET Online and mobile media companies are slowly gaining a greater voice in the advertising market. With a share of voice of 45.7%, they almost caught up with TV marketers in 2014, but are still a long way behind the other media types. (more…)
Smart Selling B2B
Editorial
-
September 10, 2014
BOOK TIP In the book "Smart Selling B2B", Franziska Brandt-Biesler describes her sales strategies under the motto "brains instead of hardcore". getAbstract particularly praises the practical relevance. (more…)
"The success of 20 Minutes and Le Matin is remarkable".
Editorial
-
September 9, 2014
SOCIAL MEDIA & NEWS PORTALS What does an ideal presence of news portals on social networks look like? Social media expert Christoph Hess explains why Facebook and co. are not only suitable for the distribution of content and which Swiss portals use social media particularly successfully. (more…)
How news portals can benefit from social networks
Editorial
-
September 8, 2014
SOCIAL MEDIA Social media such as Facebook and Twitter are also becoming increasingly important for news portals. MK asked the largest Swiss publishers how they see the role of Facebook and the like. The results show that the focus is not just on generating traffic. (more…)
New Meetings & Events Blog
Editorial
-
September 5, 2014
LIVE COMMUNICATIONThe new blog from Expo Display Service GmbH provides recommendations for the perfect trade fair presentation, current trends and news from the scene. (more…)
