Alpgeschichten blog in a new design
BLOG To mark its fifth anniversary, the Republica agency has relaunched the "Alpgeschichten" blog for the Swiss dairy producer SMP—with a fresh, responsive design and even more bloggers from the Alps.
New design: the blog for alpine stories.In 2010, Republica created the Alpine farmers' blog together with the SMP alpgeschichten.ch. Every day, dairy farmers write about their life and work on the alp. The blog gives the Schweizer Alpkäse brand a face and brings visitors closer to the traditional Swiss alpine economy in a multifaceted and authentic way. Alpgeschichten.ch complements the other marketing measures of the Swiss Alpine Cheese brand, such as tastings of Alpine products at major retailers, with a wide range of content and creates awareness of the unique quality of Alpine products.alpgeschichten.ch was relaunched for the 2014 Alpine season in its fifth year of existence. Republica conceived and designed the responsive, easy-to-use website. The Bern-based agency also trained the bloggers of the nine alps on the easy-to-use system. The alpine dairymen and women can easily enter and publish their blog posts in the front end while on the move.
