Shopping cart abandoners - don't get angry, take action

ECOMMERCE The shopping cart remains one of the most critical points in the entire checkout process and, along with the product detail page, forms the foundation for strong sales performance in e-commerce. Search engine marketing has been perfected, traffic is generated via newsletters and affiliates, and existing customers have been reactivated. Customers find the online store, discover products, even put them in the shopping cart, and just before the hoped-for turnover, it happens: the checkout is canceled - the shopping cart remains deserted in the virtual shelf aisles. 7 out of 10 shopping carts do not make it through the checkout. And the number is growing, as Carpathia in his blog. Konversionkraft has also taken on this topic and developed an infographic on the perfect shopping cart (download full-size at Conversion power). The company leans on a US study. According to this, on average 67.89% of all users abandon on the shopping cart. That makes 45 percent of a pathological abandonment rate. An incredible optimization potential when you consider that a lot of budget has already been invested for these users so that they come to the page, find a product, decide on this product and put it in the shopping cart.However, only a few have developed an active strategy against this and reactivate these potential sales.Yet it would be easy, because about 2/3 of the abandoned shopping carts can be reactivated. The strategy is subtle and targeted. At the right moment, unobtrusively remind the customer that he still "wanted" something. Possibly one can connect it with a reward. Often the customer does not even break off consciously but was only disturbed or distracted during the purchase process.