Nils Hafner (*1973) is an international expert in building long-term profitable customer relationships. He is Professor of Customer Relationship Management at Lucerne University of Applied Sciences and Arts and lectures at several European universities. Hafner is an author and international keynote speaker and advises management and board members in Germany, Switzerland and throughout Europe on building corporate competencies in customer management. In his blog "Hafner on CRM", he tries to bring out the informative, beautiful, bad, tragic and funny sides of the topic.

Sandro Bottazzo (*1980) has been Head of Business Development & Marketing at United Grinding Group AG (CH & DE) since 2012. He made his mark in B2B marketing with his master's thesis "Markenführung in der Praxis. Design and empirical analysis of brand management in the business-to-business environment. A practical project for Körber Schleifring GmbH", which can be read in MK 08/2014. His work laid the foundation for the implementation of the "United Grinding" brand. His "Brand management checklist" can help to determine the level of maturity in B2B marketing.

Alex Rübel (*1955) has been Director of Zurich Zoo since 1991. He formulated a vision, a strategy and a master plan that gave the zoo, as a cultural institution, a new role as a mediator of a close human-animal relationship, as an ambassador for animals and nature and as a competence center for nature conservation. It has successfully implemented its master plan. The Masoala Rainforest and the Kaeng Krachan Elephant Park were created as the centerpiece. In 2006, Rübel received the annual prize from the Foundation for Western Ethics and Culture, and in 2012 the Heini Hediger Award from the World Zoo Association.

Peter Petrin (*1966), Dr. oec., has been Director of the SIB Swiss Institute of Business Administration since June 2005. The SIB was founded in 1963 by the Kaufmännischer Verband as a training center for management and business management training and qualification. Petrin is heavily involved in various professional organizations, including as Vice President of Swiss Marketing (responsible for education), as President of the Federal Commission for Colleges of Higher Education and as a member of the Executive Board of the Association of Colleges of Higher Education for Business.

Sandra Caviezel (*1970) is Head Sponsorship & Events at Swiss Universal Bank (Credit Suisse AG). She is a regular speaker, for example at the Sportforum Schweiz in Lucerne and at the International Sports Convention ISC Geneva 2014. As a sponsor of the Swiss national soccer team, Credit Suisse enjoyed a major communications success at the 2014 World Cup with its "We are all the team" campaign.Sandra Caviezel learned banking and also integrated communications from scratch: After her apprenticeship at the Schweizerische Kreditanstalt Zürich, she first took the exam at the SAWI to become a federally certified communications manager, and later continued her education in communications and management at the University of St. Gallen. As Senior Project Manager, she then took on various activities in the field of marketing services for Credit Suisse London, including the successful launch of the Youtrade trading platform. With the exception of a two-year excursion into the advertising world of Advico Young & Rubicam, where she gained management experience as Group Account Director, Caviezel remained loyal to Credit Suisse. In 2001, she took over as head of the bank's Formula 1 office, and three years later moved into the more masculine territory of sports sponsorship. As Head of Sports Sponsorship, she manages not only football sponsorship but also such prestigious sporting events as the European Golf Masters in Crans Montana and the White Turf horse race in St. Moritz.Despite her multifunctional job, the CS sponsorship manager still finds time to pass on her experience: at the lectern, as a jury member, or as a lecturer in Sponsorship Policy in the CAS Event Management course at HTW Chur. If she has any energy left over, she uses it to run marathons.

Peter Leutenegger (*1951). Trained as a business economist HWV and federally certified marketing manager, he was the owner and CEO of the communications agency FCB Leutenegger Krüll (later Draftfcb and since 2014 FCB Zurich) in Wallisellen for over 25 years, with over 70 employees. In 2009, he sold his shares in the agency and has since worked as a management and communications consultant. Until 2015, his most important mandate is the management of bsw leading swiss agencies, the association of leading advertising, media and communication agencies. He is a member of the Swiss Commission for Fair Trading.

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