CORPORATE COMMUNICATIONS The call for entries for the 2015 Swiss Award for Corporate Communications is now open. Since 2005, the award has been presented annually to projects that exemplify integrated and effective corporate communications. The deadline for submissions is July 15. (more…)
How customer loss can be avoided
Editorial
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April 15, 2015
MARK MANAGEMENT In a representative study by Mediaschneider, Serviceplan and GfK, manufacturer brands were analyzed and evaluated. The result: 75% of all newly acquired customers only buy the product once. (more…)
Clients select the best media agencies in Switzerland
Editorial
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April 15, 2015
MEDIA AGENCIES The Top750 clients have rated Swiss media agencies as part of an advertising market study. The winner of the agency rating is an old acquaintance.(more…)
The stage - eye-catcher and ambassador
Editorial
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April 14, 2015
ADVERTORIAL A niche activity with a hobbyist character has developed into a respected industry with professional services. (more…)
Successful acquisition at trade fairs
Editorial
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April 13, 2015
BOOK TIP In the book "Erfolgreich akquirieren auf Messen", author Dirk Kreuter explains how companies can prepare and follow up a successful trade fair appearance step by step. (more…)
Tips for finding your way through the sea of data
Editorial
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April 13, 2015
BIG DATA What makes the customer tick? What is his next step? Big data promises enormous marketing opportunities with the collection and analysis of data. At the SOM, numerous speakers will explain this complex topic and give tips on how to maintain an overview in the data jungle. (more…)
A new career field in marketing
Editorial
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April 13, 2015
MARKETING TECHNOLOGY At the 2nd MARTECH conference in San Francisco, the emergence of a new job description is becoming apparent: the "marketing technologist". Christoph Oggenfuss* outlines the key findings of the event. (more…)
A magazine for the Gotthard tunnel
Editorial
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April 10, 2015
COMMUNICATION The first issue of the Cargo magazine this year is a special edition with various specials on the record-breaking Swiss tunnel. A Gotthard blog has also been launched.(more…)
For the young guns in marketing
Editorial
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April 10, 2015
MARKETING NATIVES - an international community for young marketing experts and students - is once again organizing its event series on current marketing topics this year.(more…)
This is not an apple
Editorial
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April 9, 2015
PICTURES «Ceci n’est pas une pomme»—as the Belgian surrealist René Magritte put it. This is not an apple, but an image from the Internet. After all, it takes more than just a fleeting glance to understand an image. That is the subject of Christian Doelker’s book.(more…)
Outdoor advertising is accepted
Editorial
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April 9, 2015
OUT OF HOME Last summer, the market research company Demoscope conducted a survey on behalf of the city of Zurich regarding the acceptance of new forms of advertising on public land. With good results. (more…)
Ten tips for more followers on Twitter
Editorial
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April 9, 2015
TWITTER Generating followers is a challenge that some companies have to face in order to get in direct contact with their customers. Twitter gives ten tips for greater distribution. (more…)
