Urs Schneider (*1949) set up his own business late, in 2001, with Mediaschneider. Within a few years, he developed his company into one of the largest media agencies in Switzerland. He had previously worked for Ringier and the M&M Media agency and for Publicitas for almost 25 years. Switzerland's most renowned media expert was awarded the "Advertiser of the Year" prize. He has always been committed to the industry, including 35 years as a lecturer at Sawi and then at universities of applied sciences. He also chairs the SW examination board for federally certified communication managers.

Peter Kaiser (*1964) is Managing Director of Kaiser Promotion AG. He has also been responsible for marketing on the board of the Promoswiss Association since 2012. Peter Kaiser started his career in marketing as a product manager at Schwarzkopf Hair Cosmetics. In 1990, he ventured into self-employment. He developed the company Ritzi Display into an important player in the P.O.S. sector. In 1999, the sole proprietorship became Kaiser Promotion AG. In 2007, he founded Marketingworld to launch a marketing trade fair. In 2012, Kaiser acquired the marketing.ch web platform. Since the relaunch in 2013, partnerships have been expanded and more and more visitors have been registered.

Jörg Eugster (*1960) is the owner of NetBusiness Consulting AG and founder and CEO of OPAG Online Promotion AG. The Swiss Internet and online marketing pioneer recognized the possibilities of the World Wide Web early on. As CIO at the media company Tamedia, he was involved in the development of six classified ad platforms. He then set up his own business and developed several portals in the tourism sector. His portals generated a total of around 200 million page views in 2013. Eugster also works as a lecturer, consultant, blogger, book author and online publisher.

Adrian Kammer (*1965) has been Head of the Campaigns Section at the Federal Office of Public Health FOPH since 2006. He brings his in-depth knowledge of the health sector to the campaigns that position themselves successfully, such as the Stop AIDS campaign. He repeatedly confronts difficult topics and addresses them in a bold, direct and targeted manner. Among the new projects is the Smoke free prevention campaign, which is designed in collaboration with the Havas agency and aims to encourage people to stop smoking.

Ursula Gamper (*1960) has been Managing Director of SW Schweizer Werbung since 2010. After completing commercial school, she first trained as a federally certified advertising assistant and later graduated as a communications manager. She has extensive experience in marketing and communication, both on the agency and client side. She started her career in the advertising industry at the advertising agency Marsden, Hartmann FCB in 1979, before moving on to Win Werbeagentur and Publicis. She worked for six years as Head of Marketing Communications at the Zurich Transport Authority.

Marcel Altherr (*1959) is co-head of the interdisciplinary Big Data program "Data Worlds" at Lucerne University of Applied Sciences and Arts. Altherr is an experienced technology manager with over 25 years of experience in various roles: As a turnaround manager, entrepreneur, lecturer, coach and board member, Altherr works at the interface of business and IT and supports companies in digital change processes. Marcel Altherr was awarded the "Swiss Technology Prize for innovation and entrepreneurial leadership" and the "Vontobel Foundation Award for product excellence" in 1999.

Manfred Bruhn (*1949) is Professor of Marketing and Corporate Management at the University of Basel and founder and partner of Prof. Bruhn & Partner AG. Bruhn has received several awards for his research work, including the dissertation prize from the University of Münster, the Georg Bergler Prize for Sales Management and Best Paper Awards at various conferences. Bruhn studied business administration at the Westfälische Wilhelms-Universität in Münster from 1970 to 1974. After graduating, he completed his doctorate in 1977 and his habilitation in 1985.

Dr. Jan Christian Remmert (*1969) has been Head of Marketing PostMail and a member of the Executive Board of Post CH Ltd since 2009. Over the years, he has managed to fill the long-dead letter with positive content and keep it alive with innovative solutions. A graduate in business informatics, he completed his doctorate in 2001 on the subject of "Reference modeling for retail logistics". During his time at the University of Cologne, he was involved in an international study (influence of IT on logistics networks). He then worked for six years as Director of the Logistics Competence Center in Bonn.

Clarissa Haller (*1967) has been Head of Corporate Communications at Credit Suisse AG in Zurich since June 2014. Prior to this, she was Head of Corporate Communications at ABB Ltd for eight years. From 1995 to 2001, she was Head of Corporate Communications at Bahlsen KG in Hanover, after which she worked as Global Head of Communications for the Diagnostics Division at Roche in Basel. Clarissa Haller studied German, Art History and American Studies at the University of Munich. She is a board member of the HarbourClub and a member of the advisory board of the Center for Communications at the HWZ.

Harley Krohmer (*1970) has been Director of the Institute for Marketing and Corporate Management at the University of Bern since 2004. His research focuses on brand management and price management. He is co-author of the English-language textbook "Marketing Management" and author of numerous publications in leading international scientific journals. After studying business administration in Germany, England and France, Harley Krohmer completed his doctorate at the WHU Koblenz School of Management. He then completed his habilitation at the University of Mannheim.

Ursula Stalder (*1966) is a researcher, lecturer, consultant, concept developer and author for digital media. She is one of the "online people of the first hour" and has developed and been responsible for websites and other digital communication media for companies for many years. Among others, she was Managing Partner of Wirz Interactive AG, Assai Interactive AG and is still with Achtgrad AG. For the past ten years, she has been developing digital training programs and research projects at the Lucerne School of Business with a focus on cross-media management, corporate storytelling and urban media in various formats.

Cyril Meier (*1953), M.A./EMBA, has worked at the HWZ Hochschule für Wirtschaft Zürich since 2003 and is a member of the Executive Board. As part of the Center for Communications, which he heads, he developed and managed the communication courses at the HWZ, namely the Bachelor of Science in Communication and the Master of Advanced Studies in Business Communications. At the end of 2010, he launched the CAS Social Media Management, followed by the CAS Mobile Business, from which the Center for Digital Business emerged. He started his career as a journalist after graduating from the University of Zurich and then worked in communications.