"Genius" - Football with drones

BRANDS Pepsi Max's new campaign focuses mainly on digital content. Customers are picked up by a surprising appeal to their passions such as football.Pepsi MAX wants to use its new project to connect people and increase the brand's presence around the globe. The campaign is the result of the intention to realize the brand promise of "maximum taste without sugar." The "Genius" campaign aims to show that experiences become even more exciting when something unexpected happens. In the case of "Drone Football", the first TV and online ad as part of the new campaign, a spontaneous football match between friends was organized and peppered with surprises: for example, a drone throws in the ball and special lighting effects ensure that the game becomes even more exciting and thrilling for the protagonists.The "Drone Football" content of the "Genius" campaign is prepared in both digital and analogue formats. A seemingly normal football pitch is illuminated with LED lights. The traditional referee is replaced by a drone. At one point, it even hands out a yellow card for rough play. The game is also recorded with drone cameras from various angles. The short film was shot in Barcelona and directed by Scott Lyon. The players are local residents.