Xaver Award 2015: The winners
Author: Editorial
New agency: Lakrits
AGENCY "Lakrits" is the name of the newly founded studio of Jvo Ruppanner and Michaela Brunner. The two are creating a new offering in Zurich: the design of tangible spaces for brands and their messages. (more…)
A quarter of the market share is generated online
MEDIA REACH In the latest MACH Basic 2015-1, most Swiss print media are also recording significant losses in reach in some cases. However, the Total Audience 1.4 study published at the same time shows that some media brands are able to compensate for the losses with their online offerings. (more…)
More customers with less effort
TERMINAL MANAGEMENT The Swiss company Netagenda presents a new online booking tool that helps small businesses to coordinate and manage their appointment requests. (more…)
49 minutes a day on the mobile Internet
MOBIL 97% of the Swiss population used a cell phone or smartphone in 2014. Mobile phone use has increased particularly strongly among people aged 65 and over. People are also making fewer phone calls and surfing more on their mobiles. These were the findings of a representative survey conducted by gfs.bern on behalf of Forum Mobil. (more…)
AZ Medien relies on Kaltura
NEWSPORTAL The Swiss media group AZ-Medien opts for Kaltura-solutions as a central video platform for all online portals. (more…)
Yooture launches with mobile campaign
DIGITAL The "Yooture" app automatically matches the skills and interests of job seekers with the latest job advertisements. The company is launching a mobile campaign to attract new users. (more…)
More targeted marketing via LinkedIn
LINKEDIN The social network LinkedIn is expanding its marketing portfolio for businesses. The focus is on B2B lead generation. (more…)
Goldbach Audience optimizes Video Network
MOVING PICTURE Goldbach Audience is making its premium marketing approach even more focused by dividing the "Goldbach Video Network" (GVN) into four pillars. (more…)
Tops and Flops in Email Marketing
E-MAIL MARKETING Based on a survey of over 300 marketing decision-makers in Germany, France and the USA, Alexis Renard, CEO of Mailjet, shows which tops can be used to profitably optimize email campaigns and which flops should be urgently avoided. (more…)
What customers really want today
E-COMMERCE The "Connected Commerce 2015" study by DigitasLBi analyzes trends in retail and shows a significant increase in the use of digitally networked end devices such as smartphones and wearables. (more…)
The digital gateway to the world of real estate
APPLICATION Wüest & Partner's "Immo-Monitoring" report has been a must-read in the real estate industry for over 20 years. Together with Neidhart + Schön, the consultancy has developed an app for subscribers and is promoting it with cross-media campaigns. (more…)