Alexandra Brunner (*1978) has been Head of Direct Marketing at the Federation of Migros Cooperatives FMC since November 2013. She is responsible for the direct marketing strategy and all DM activities of the "Cumulus" customer loyalty program. She passes on her experience with individualization and digitalization in direct marketing as a speaker. Brunner studied business administration in Augsburg and completed further training in direct marketing in Munich. She began her career in 2003 at a telecoms company in Germany in the CRM department. In 2009, she moved to Switzerland to UPC Cablecom and in 2011 to MGB.

Christian Belz (*1953), Prof. Dr. oec., is Full Professor of Marketing at the University of St. Gallen (HSG) and has headed the Institute of Marketing since 1991, in which joint development projects with companies play a primary role. In teaching, he is involved in various areas of management and marketing and coordinates the new Master's degree in "Marketing, Service Management and Communication" as well as the doctoral program in Marketing. He is co-founder of the specialist journal Thexis (now Marketing Review St. Gallen). Belz is the editor and author of numerous specialist books.

Jan-Hendrik Völker-Albert (*1977) is Head of Strategy, Marketing & Sustainability at SBB AG. He is responsible for marketing, market research and sustainability at SBB as well as the company's overarching communication and social media strategy. One particular success story is the "on the move at home" campaign with the consistent involvement of SBB employees and customers. The campaign won the "Corporate Communications" industry award, among others. Jan-Hendrik Völker-Albert previously worked for seven years as a consultant at an international management consultancy.

Urs Riedener, born in 1965, has been CEO of Emmi, Switzerland's largest milk processor, since 2008. He began his career at Kraft Jacobs Suchard and worked at Lindt & Sprüngli in various management roles from 1995 to 2000. Until 2008, he headed the Marketing Department at the Federation of Migros Cooperatives and was a member of the General Management. Emmi relies on strong brands such as Caffè Latte and Kaltenbach and is expanding thanks to product innovations, acquisitions and internationalization.Riedener chose marketing as his focus while studying economics, law and social sciences at the University of St.Gallen - a favorite discipline that accompanied him on his steep career path. After graduating in 1992, he entered professional life as Group Brand Manager at Kraft Jacobs Suchard. In 1995, he moved to Lindt & Sprüngli, where he worked his way up from Product Group to Sales Manager. The successful manager took a decisive step in his career when he swapped his sales role for the position of Chief Marketing Officer of the Migros Group in 2000 and became a member of its General Management. After eight years at the Federation of Migros Cooperatives - and a further educational excursion to the Stanford University Graduate School of Business - the time was ripe for the ultimate change: In 2008, the man from eastern Switzerland became CEO of the Emmi Group, which he led single-mindedly to success with expansions abroad and the fine-tuning of existing products at home. The visionary marketing professional, who is also a popular speaker, demonstrates his commitment to performance not only when focusing on his core business, but also after work: on the cross-country ski trail in winter and on his racing bike in summer.

Benedikt Zumsteg (*1970), Head of Customer Marketing, Federation of Migros Cooperatives, Zurich, managed Cumulus, Switzerland's largest customer loyalty program, from 2009 until he moved to his current position in October 2009. He has consistently developed the program further and adapted it to modern, changed circumstances. Previously, he built up Customer Relationsship Management (CRM) at the Migros travel company Hotelplan, where he acted as a dialog marketing and CRM missionary. He holds a Master's degree in CRM and an Executive MBA Marketing and is involved in CRM committees.

Roland Bieri (*1947) has been the owner and organizer of the Swiss Award Corporate Communications, the Swiss prize for integrated communication, since 2004. He has been an entrepreneur in the communications business for 21 years and was co-founder and managing partner of the full-service marketing and advertising agency B&S, Bieri & Sollberger AG. He has been the owner and director of the advertising agency Bi-Com since 2002. He began his career as a client consultant at the advertising agencies McCann Erickson Geneva/London and Publicis Zurich/Paris and was Head of Communications at the Tages-Anzeiger Group. Bieri is a past president of the Headline communications club.

Ueli Weber (*1963) is Head of Sales, Marketing & Product Management at Argus AG. He has been working in the field of digital marketing since 1999 and specializes in digital media and cross-media. The father of two has made a name for himself with the development and reorganization of various companies, brands and products in the digital sector. Weber is co-founder and former president of the Swiss branch of the international online industry association "IAB". He also sits on the board of SIMSA (Swiss Internet Industry Association) and IGEM (Interest Group for Electronic Media).

Roland Ehrler (*1963) has been Director of the Swiss Advertisers' Association since November 2012. The federally qualified communications manager worked his way up to advertising and sales manager at Publigroupe for 14 years. In 1994, he moved to the former Telecom PTT and helped shape advertising for NATEL and TELEPAGE. Ehrler then continued his career at Swisscom as media coordinator. As a member of the management team, he took on various functions within Corporate Communications, including image and sponsorship communications as well as in the area of resources.

Patrick Comboeuf (*1968), currently Senior Advisor Digital Transformation at Swiss Federal Railways SBB, is one of the best-known exponents of the Swiss digital scene on the customer side. As Head of E-Business at SBB from 2006 to 2014, he was jointly responsible for numerous digital innovations, such as SBB Mobile, the startup & innovation program SBB Digital, and the social media presence of Switzerland's largest transport company. In addition to his professional activities, he shares his digital know-how and do-how as a study leader and lecturer of the new CAS course "Digital Leadership" at the Center for Digital Business of the Hochschule für Wirtschaft Zürich HWZ.

Dominique Morel (*1970) trained as a business economist FH and completed an Executive MBA HSG at INSEAD Fontainebleau and Singapore. He is currently President and Chief Communications Officer of HarbourClub, which promotes strong communications management in companies. In addition to being Head Marketing and Communications & Sales and COO Markets at KPMG, he is also a member of G23 Marketing at KPMG International. In his role, he is responsible for Marketing, Communications, Sales and Operations. He speaks German, French and English.

Uwe Tännlerborn in 1958, is President of Swiss Marketing. As OC President of the Swiss Marketing Day, he has ensured that this formerly provincial event in Fribourg has developed into the summit meeting of the Swiss marketing community. Under his leadership, Swiss Marketing's flagship event was held for the tenth time this year at the KKL Lucerne with over 1000 participants. Uwe Tännler has been working as an independent personnel and management consultant since 1996, and his training at Sulzer Escher Wyss AG awakened his love of technology. Tännler remained loyal to his first employer for over ten years before becoming a vocational instructor and later a personnel consultant. After a number of in-service training courses in technical and business areas such as corporate management, marketing and sales, he founded Tännler Personalmanagement AG in 1996, of which he is still Managing Director today. In 2005, Swiss Marketing appointed the versatile entrepreneur and consultant as President of the Organizing Committee for the Swiss Marketing Day, appointing him President of the Central Board a year later. Tännler has also been Vice Chairman of the European Marketing Confederation and a member of the ConferenceArena Advisory Board since 2008. In the same year, Swiss Marketing received the Gold Xaver Award in the Best Supplier category for the Swiss Marketing Day - an award that particularly honors its president. The fact that the art and design aficionado, who is also a jury member for the Award for Marketing+Architecture, still has time for private hobbies such as a Harley ride speaks volumes for his management qualities.

Jean-Paul Thommen (*1953) is a Swiss business economist. He teaches corporate management and organization at the German private university EBS Universität für Wirtschaft und Recht in Oestrich-Winkel. Thommen is also a titular professor at the University of Zurich. With his textbook "Betriebswirtschaft und Management" (Business Administration and Management), Jean-Paul Thommen created a widely used standard work for management-oriented business administration. In over 20 years, countless students also received a basic overview of the subject of marketing in chapter 2.