Helvetia Insurance collapses

DIRECT MARKETING Helvetia Versicherung used a door-opener mailing to sensitize potential B2B customers to the issue of burglary. The campaign was designed in collaboration with the agency at the airport.Whether at home or in a store, it is extremely unpleasant to be visited by burglars. To draw attention to this issue, Helvetia Insurance launched a direct mailing campaign and, in cooperation with the agency at the airport, developed a non-criminal and unconventional door opener mailing. It didn't quite work without a break-in: the window of the window envelope was already "smashed". When the recipient opened the envelope, they found a letter with glass splinters inside, referring to Helvetia's services and inviting them to seek advice.

A sample letter sent by Helvetia Insurance to potential customers.