Beverage carton recycling: sensible, feasible and sustainable

Editorial - April 22, 2015

RECYCLING For three years, the Swiss Beverage Carton Recycling Association tested the collection and recycling of beverage cartons. On April 15, the association presented its report on the test phase to its partners. (more…)

When are brands perceived as authentic?

Editorial - April 22, 2015

ADVERTORIAL The Swiss Brand Congress 2015 will focus on "brand personalities". Among other things, the question of what is needed for authentic brand management will be explored. (more…)

"Cannes does not live badly from it"

Thomas Bolliger, Creative Director at Ogilvy & Mather, answers our «13 Questions.» Among other things, he reveals the role he believes awards play and what makes him a good advertiser.

Editorial - April 22, 2015

1. what would you work for free for a week?
What costs nothing is worth nothing.

2. where and how have you ever bluffed in your life?
Last weekend at the Skull & Roses game.

3. what advertising should be banned?
Spam.

4. what do you see as the biggest challenge for advertising at the moment?
Turning ideas into money.

5. Do you fall for advertising? When?
A few times every day.

6. what are you sorry for?
When price pressure flattens quality.

7. what is impossible for you to do without?
Here's to the sequel to "Games of Thrones."

8. what do you never want to have to hear about yourself?
He is an arrogant asshole.

9. name a campaign that has recently caught your eye in a positive way - but did not originate with you.
The film "Superhero" by the colleagues from Bangkok for Thai Life Insurance.

10. what role do awards play in the advertising industry?
A big role. Cannes does not live badly from it.

11. what qualities make you a good advertiser?
My fighter nature.

12. the best testimonial ever?
Tom Dickson with the question: Will It Blend?

13. when you have an idea, how do you know it is good?
When everyone likes to be a part of it.

Thomas Bolliger is Creative Director of Ogilvy & Mather. The Ogilvy Group Switzerland serves a wide variety of local, national and international clients and will also help you to succeed with strategic, planning and creative thinking.

The "13 Questions" appear both online and in the print edition of Werbewoche.

Implementation 13 Questions: Thomas Häusermann

You do what I want!

Editorial - April 21, 2015

BOOK TIP In the book "You do what I want", author Volker Kitz explains which psychological effects you need to be aware of and why emotions are crucial in human relationships. (more…)

Brand "105" makes a comeback

Editorial - April 21, 2015

RADIO Swiss media entrepreneur Giuseppe Scaglione is back with a new project under the original "105" brand. With "my105.ch", he is launching Switzerland's first interactive streaming platform. (more…)

Special ways in marketing

Editorial - April 21, 2015

MARKETING DAY On April 15, the 7th Schaffhausen Marketing Day took place at the Park Casino Schaffhausen. A number of innovative marketing concepts were presented under the motto "Anything but 0815". (more…)

TV advertising stimulates the conversation about brands

Editorial - April 20, 2015

TV ADVERTISING The TV marketer Goldbach Media organized the Screenforce Day in Switzerland for the first time on 17 April. Eight speakers spoke about "the power of images". (more…)

David Burst new President of IAB Switzerland

Editorial - April 20, 2015

ONLINE ADVERTISING The election of the new President David Burst was confirmed at the General Assembly of the Interactive Advertising Bureau (IAB) Switzerland Association, the industry association for Swiss digital advertising. This is the first time that a representative of the client side has headed IAB Switzerland. (more…)

Successful recipes for experiential marketing

Editorial - April 20, 2015

EXPERIENCE MARKETING Competent experience marketing is a guarantee for success. At the MarComSuisse Afterwork Forum, three experts used practical examples to show what is important. (more…)

The 50 most valuable Swiss brands

Editorial - April 20, 2015

BRANDS Which are the most valuable Swiss brands in 2015? A broad-based study determined the winners and rising stars of the year. There were a few surprises. (more…)

Successful premiere of the new dialog marketing trade fair

Editorial - April 16, 2015

DIALOG MARKETING On Wednesday, April 15, the combined platform of Swiss Online Marketing & Swiss eBusiness Expo and the Dialog Marketing Expo opened for the first time at Messe Zürich. It was a successful premiere. (more…)

Five tips for better landing pages

Editorial - April 15, 2015

LANDING PAGES In order for landing pages to achieve the highest possible conversion - whether in terms of sales or lead generation - there are some important aspects to consider. The following tips show what makes a successful landing page. (more…)