Linda Miesler (*1981), Dr. oec., is head of the Behavioral Marketing department and lecturer in marketing (consumer psychology) at the Zurich University of Applied Sciences ZHAW, Institute of Marketing Management. She began her academic career after completing a degree in psychology at ETH Zurich. She completed her doctoral studies at the University of St.Gallen with the highest distinction: Her doctoral thesis "Imitating human forms in product design" was awarded the Amicitia Prize for the best doctorate in economics in 2011.

Roger Harlacher (*1965) is Director of Marketing and Sales at Zweifel Pomy Chips. In 2010, following a customer Facebook campaign, he brought the popular Snacketti "Zwiebelringli" back onto the Swiss market. He has been a member of the board of the Swiss Advertisers Association (SWA) since 2006 and was elected its president in 2008. He is also a member of the Board of Directors of Media-pulse and WEMF and on the Board of Schweizer Werbung (SW). In addition to his mandates in Switzerland, he is also on the Executive Committee of the World Federation of Advertisers (WFA).

Gaudenz Thoma (*1966) has been CEO of Graubünden Ferien (GRF) since 2007. Graubünden's tourism marketing organization has made headlines in recent years in particular with its innovative advertising campaign featuring the talking ibexes Gian and Giachen. Over the past eight years, the two ibexes have contributed significantly to the positive perception of Graubünden as a vacation, living and economic region. The qualified business economist held various positions with the airline South African Airways SAA for 13 years, most recently as Director Switzerland.

Martina Dalla Vecchiaborn in 1965, is head of certificate courses and a lecturer in e-business, online marketing and social media at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) in Basel. She is an online pioneer and a multi-talent. In addition to the specialist field of the Internet, she also moderates conferences and large groups (including the World Café method). As an author, she focuses on topics from e-business and behavioral training and is almost a symbolic figure in dealing with the Internet, having studied European Marketing Management at the University of Brunel London immediately after completing her business studies in Osnabrück and graduating with a Master of Arts. Always interested in new disciplines, the specialist for the healthcare and hospital sector worked as a consultant at renowned consulting firms such as Ernst & Young and KPMG while completing her second degree. In 1994, Dalla Vecchia found her way to Switzerland, where she initially offered seminars and courses in online marketing, social media and web publishing as a freelance lecturer. In 1996, she set up her own business, Dalla Vecchia GmbH, where she focused intensively on website programming and online marketing due to high demand. Two years later, she was appointed to the FHNW, where she still works today as a lecturer in e-commerce, online marketing and social media. In 2001, the power woman and her husband set up their management consultancy and the specialist publishing house BPX (Best Practise Experts), for which she has been co-editor of specialist literature for business people since 2002. The North German, who is interested in meditation and modern art, still loves the sea and its islands

Cornelia Aschmann (1952*) provides personal copywriting coaching and writes texts for companies and organizations. Strong concepts, effective texts for media reports, mailings, newsletters, websites, brochures and more: Aschmann has developed these specialties from scratch over the course of her career. From commercial employee to self-employed concept developer and copywriter, marketing, sales, communication planning and HF Polygraphy technician - "as a copywriter, you are constantly learning," she says. In her private life, the copywriter devotes herself to images and photography.

Tim Alexander (*1975) has been Head of Marketing & Communications at Swisscom since September 2013 and, together with his team, is responsible for all private and business customer communications, marketing and media planning as well as public relations, online marketing, social media and storytelling. Previously, he worked for Telefonica (O2) in Munich, Daimler AG in Stuttgart and on the agency side for Grey Düsseldorf and Saatchi & Saatchi Frankfurt, London and Vienna. He teaches Marketing & Communication Planning at the University of Applied Sciences Düsseldorf and at the Macromedia University of Applied Sciences for Media and Communication in Munich.

Peter Beck (*1953), is Creative Director of Beck & Friends GmbH. He has been working in film, storytelling and digital content creation for almost 30 years. In 1978 he co-founded the Fabrik Atelier Am Wasser. In 1981 he founded Beck Productions, which has since realized countless TV, commissioned and advertising films, multimedia and scenographic works for clients in Switzerland and abroad. As president of the Swissfilm Association, he is committed to promoting Swiss commissioned filmmaking, including the Edi. award, the Swiss prize for advertising, industrial and corporate films.

Mirko Marr (*1968), Dr. phil., M.A., has been Head of Research and a member of the extended management team at Goldbach Media since 2014. He was already involved in media research during his doctoral studies at the University of Zurich. "Internet distribution in Switzerland" was the topic of his doctorate in 2004. After further work at the Institute of Mass Communication and Media Research at the University of Zurich, he worked at Mediapulse AG, Publicitas, the Interactive Advertising Bureau and the Institute for Applied Communication Research. Among other things, he was project manager of the "Swiss Advertising Barometer".

Dr. Thomas Schwetjeborn in 1969, has been heading the Marketing and Services division of Coop Switzerland for over five years as a member of the Executive Board. He is responsible for advertising, including media buying and strategic media planning, packaging design for the company's own brands, all CRM measures, the Coop Supercard with around 2.9 million active households, and advertising marketing for the Coop press with a circulation of 2.6 million copies. One success story is the "20 Years of Naturaplan Campaign".After completing his training as a bank clerk, Schwetje studied business administration at the Westphalian Wilhelms University (WWU) in Münster. The specialist subjects he chose, marketing and finance, proved to be the ideal starting point for his later professional success. With this knowledge, he joined the Institute for Marketing at the WWU Münster as a research assistant in 1996, became active almost simultaneously as managing director of the Scientific Society for Marketing and Corporate Management, and also worked on his doctorate on satisfaction management during this time, which he completed under the marketing pope Heribert Meffert. In 2001, Schwetje gained experience in corporate development at the Bertelsmann media group as a senior consultant in multimedia, which he brought to IMS Interactive Mobile Services GmbH/Apollis AG as managing director in 2001. In 2003, the marketing professional moved to BBDO Consulting as a principal, where he expanded his marketing expertise to include strategic brand management. The bundled marketing and brand knowledge was a good fit for the Coop cooperative, which brought him to Switzerland in 2008.

Alexander Haldemann (*1969) studied economics at the University of St. Gallen and obtained his doctorate in economics from the University of Zurich. Alexander Haldemann has been a partner and member of the executive board of MetaDesign since 2001. With around 300 employees and offices in Asia, Europe and North America, MetaDesign is one of the world's leading brand and design agencies. Clients include companies such as Audi, Bucherer, Deutsche Telekom, DHL, NZZ Mediengruppe, Intel and Samsung. He is also a lecturer at various educational institutions.

Roland Rosset (*1957) has been Managing Director of management tools since 2013. His expertise lies primarily in problem analysis, method evaluation and customer acquisition. Roland Rosset previously worked in the management of various Swiss market research companies. He describes himself as a "thoroughbred market researcher" and was until recently President of the Swiss Market and Social Research Association. Rosset is a former Swiss rower, was Swiss champion five times and won bronze at the 1983 World Rowing Championships in Duisburg.

Martin Läderach (*1977), has been Head of Communications and a member of the Extended Executive Board Switzerland at Swiss Life Ltd since March 2014. Previously, as Head of Public Relations, he was responsible for the conception of the customer magazine "SWISSLIFE" and the supplementary magazine "UPDATE". As a qualified MIKA media trainer, he has been giving media training courses for the staffs of the large units of the Swiss Armed Forces since 2005. In 2012, he completed his Executive Master of Science in Communications Management at the Università della Svizzera italiana in Lugano. Privately, he is a member of a funk and soul band.