MOVING PICTURE Storytelling and outstreaming are the success factors for global campaigns, according to an analysis of more than 2,500 videos from the luxury industry. (more…)
New "Interactive Media Design" course
Editorial
-
May 12, 2015
FURTHER EDUCATION From August 2015, students at the School of Design at the St. Gallen Vocational College will be able to study for a Diploma in Communication Design HF with a specialization in Interactive Media Design. (more…)
20 minutes upside down
Editorial
-
May 12, 2015
PRINT ADVERTISING The national print edition of 20 Minuten is turning itself upside down as part of a special conversion for Migros. (more…)
E-Commerce-Award: the nominees are fixed
Editorial
-
May 12, 2015
E-COMMERCE-AWARD Once again this year, the independent jury of experts selected five nominees in each category from over 160 entries. A new award was also created. (more…)
Visionary thinking with Marc Forster
Editorial
-
May 12, 2015
ADVERTISING Julius Baer's new advertising campaign 'Visionary Thinking' addresses some of the biggest challenges of our time and takes the viewer on a journey that delves deeper into these complex issues. The well-known Hollywood director Marc Forster was a consultant for the campaign and shot the TV commercial. (more…)
Modern sales talks are different
Editorial
-
May 11, 2015
BOOK TIP In the book "Sell it Now!", author Markus M. Schwenk shows how a structured sales pitch can help you to close a deal successfully. (more…)
Five myths about digital natives
Editorial
-
May 11, 2015
DIGITAL NATIVESThere are many myths circulating about the generation of "digital natives", who apparently don't know a world without the internet. But do these myths also apply to the young managers of tomorrow? A study provides answers. (more…)
N+S wins Swiss Print Award 2015
Editorial
-
May 11, 2015
PUBLISHING For the bright orange paperback "100 Things You Should Have Done" (Migros), realized in 2014 and printed in Switzerland, Neidhart & Schön was awarded the Swiss Print Award 2015.(more…)
The digital transformation becomes existential
Editorial
-
May 7, 2015
DIGITAL TRANSFORMATION On May 6, the first Digital Economic Forum took place in Zurich. The theme was digital transformation in business and society. (more…)
Friday Special: "Home Stories
Editorial
-
May 7, 2015
MEDIA A special edition of Friday will be published on May 8. The focus will be on the diverse lives of the young generation in Switzerland. (more…)
50 percent of companies are digital dinos
Editorial
-
May 7, 2015
DIGITAL A new study concludes that more than half of companies and organizations in Switzerland lack digital know-how. At the same time, 74% of companies believe that digitalization will have a major impact on their industry. (more…)
The top Swiss employers
Editorial
-
May 6, 2015
EMPLOYER The attractiveness of an employer and the associated concept of employer branding are of central importance for the success of companies. The German Employer Branding Academy examined 100 employers in Switzerland to find out how they position themselves to potential employees.(more…)
