Second screen advertising with Shazam
SHAZAM Stailamedia exclusively markets the Swiss inventory for the Shazam mobile app. Shazam is the world's leading app for music and TV recognition. (more…)
Author: Editorial
Meetings & Events: Zurich focuses on quality
ZURICH & REGION The city on the Limmat wants to defend its position as an attractive event destination with high-quality offers, new hotels and locations. Winterthur is also positioning itself. (more…)
A look into the future thanks to social media
SOCIAL MEDIA If we take conversations on social media as a litmus test for the outcome of the Eurovision Song Contest (ESC), then the winner has already been decided. (more…)
Five New Agencies for the ASW
ADVERTISING AGENCIES At the 52nd Annual General Meeting of the ASW on May 8 Five agencies were inducted into the ranks of the award-winning, owner-managed communications agencies. (more…)
Excellence in Key Account Management
BOOK TIP In the book *Top Performance in Key Account Management*, authors Christian Belz, Markus Müllner, and Dirk Zupancic explain how to successfully implement key account management in your company and how to adapt to the most important future trends. (more…)
Swiss PR scene with its own newsletter
NEWSLETTER «swissprnews» is the name of the monthly newsletter for the Swiss PR and communications industry. Since early 2015, it has been distributed throughout Switzerland as a free service to over 4,000 subscribers. (more…)
The revolution in the TV market
ONLINE MARKETING For the third time, the Online Marketing Conference will take place at the University of Bern on Thursday, August 20, 2015. The conference focuses on raising awareness of the relevance and potential of online marketing, e-commerce, and e-business. (more…)
Fantasy Basel: Platform for "Multimedia Generation
EVENTS About 20,000 visitors made the ‘Fantasy Basel« festival for comics, games, cosplay, and film a huge success. (more…)
NZZ launches new app
NEWS APP The Neue Zürcher Zeitung is launching a new digital product called NZZ Selekt. The app offers quality journalism on weekdays in the form of about ten hand-selected articles. Exclusivity is a top priority for the app’s partners. (more…)
The Next Big Thing
COLUMN Time and again, individual inventions trigger rapid advancements in the world of the Internet. Reto Baumgartner* discusses the latest developments in the digital world. (more…)
Large format and moving images from Gossau
DIGITAL PRINT Attilio Meyer AG is repositioning itself as a general contractor with three core areas of expertise: digital printing and advertising technology, illuminated signage and metal fabrication, and digital signage. (more…)
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