SUSTAINABILITY does not always equal environmental friendliness. It's the certification that counts. More and more companies are focusing on this value. Especially when it comes to ecological promotional items. (more…)

The village of Gstaad combines modern lifestyle with Swiss authenticity.In the area of Meeting & Incentive works Gstaad cooperates with nine specialized hotels. These have modern seminar rooms, suitable technical equipment and offer the appropriate services. The more than 40 hotels in the region cover a wide range of needs and topics.A Golden Pass to the Corporate MeetingThere are many ways to plan a stay in Gstaad. For a corporate meeting with 20 to 30 participants, we recommend traveling by train to Zweisimmen and continuing on the Golden Pass line through the idyllic landscape to Saanen. The historic heart of Saanenland has a car-free village center, cozy restaurants and small stores with local products such as cheese or silhouettes. During a leisurely walk, participants get to know each other better and prepare for the meeting in a relaxed atmosphere. On foot or by bus you will go to the meeting hotel.Phenomenal prospectsThe hotels offer a phenomenal view of the Gstaad mountains. The meeting rooms have state-of-the-art infrastructure, making them the ideal place to be creative and develop new ideas. In the evening, the hotel crews pamper guests with local and international delicacies. In the hotel's own bars, participants can reflect on the day. Those who prefer to dine out will also find a rich selection of excellent eateries to suit every culinary taste.

The hotel "The Alpina" in Gstaad offers an unforgettable alpine experience.Incentive travel merges values and enjoymentAs a destination for incentive travel, Gstaad is the first choice. In the magnificent natural surroundings, traditions and values are highly valued. Here, appreciation for the invitees is combined with the region's world-renowned feel-good factor, bonds are cultivated and the mind opens up to rest, enjoyment and relaxation. Located 1,050 meters above sea level, the village of Gstaad combines modern lifestyle with Swiss authenticity. Various restaurants, luxury boutiques, but also stores with local products invite you to linger on the car-free promenade.

With an "alp lunch" at the Walig hut at 1700 meters above sea level you can enjoy the spectacular alpine panorama.Appealing program for body and soulThe range of leisure activities to organize the program is almost unlimited. Whether it's an e-bike tour with an aperitif in the cheese grotto of the Gstaad dairy, a horse-drawn carriage ride to Lake Lauenen, a walk in the footsteps of the exceptional violinist Yehudi Menuhin or a visit to the alpine cheese maker - the choices and combinations leave nothing to be desired. A visit to one of the various international top events puts the crown on your stay in Gstaad.

The picturesque Lake Lauenen can be visited with a carriage ride. Experienced event providers are readyFor the professional organization of team events of any kind, the two experienced event providers Alpinzentrum and Experience are ready to successfully implement any customer requests, even at unusual locations. For all services available to customers in the region, the slogan "Come up, slow down" is a promise for unforgettable moments of experience.www.gstaad.ch, [email protected]Testimonial"The cooperation with Gstaad Saanenland Tourism was great! During the bike event and the meetings our partners were always very engaged and always had the best solution for our request. The international audience was enthusiastic about the Saanenland, the beautiful landscape and the friendly people.It was our first meeting away from headquarters and it definitely strengthened the relationship between employees and team cohesion."Jochen Haar, PR and Communication Manager SCOTT SA

NEWSLETTER Targeted emails instead of multi-topic newsletters and a clearly filtered target group are becoming increasingly important in email marketing. MK asked experts what they should focus on. (more…)

Peter Hogenkamp (*1968) is President and CEO of Newscron SA. The company offers the news app "Niuws", which bundles news from various media in a clearly structured way. From 2010 to 2014, Hogenkamp was Head of Digital Media at the NZZ Media Group. Before that, he was an independent internet entrepreneur for over ten years and founded Blogwerk AG and Zeix AG, among others. Hogenkamp has also been president of the "Online" expert jury for the "Swiss Media Prize" industry competition since 2011 and was co-initiator of the bimonthly "Social Media Summit" event.

Remo Prince (*1976) is CEO of Mediahead AG, which has developed a tool for programmatic planning that enables more efficient use of advertising funds and thus simplifies online advertising. In 2008, Prinz, together with Raphael Oppenheim and Martin Widmer, founded Serranetga, now a full-service advertising agency with a digital focus. In 2010, the advertising marketers Stailamedia and the Adwebster network followed. Remo Prinz studied journalism and media science at the University of Zurich and then worked for mobile provider Swisscom and Zattoo, among others.