20 minutes upside down
PRINT ADVERTISING The national print edition of 20 Minuten is turning itself upside down as part of a special conversion for Migros.
20 Minuten has come up with something special for a new Migros book.Migros presents 100 ideas for summer in Switzerland as part of its summer campaign. As in the previous year, the focus is once again on 100 tips and inspirations for the summer. This time, however, Migros is focusing even more strongly on Switzerland's famously changeable weather. The advertising campaign therefore focuses on the enhanced book "100 new ideas for any summer weather". It contains 50 suggestions for sunny days and another 50 for rainy weather. 20 Minuten is the first daily newspaper in Switzerland to creatively implement this approach. On May 12, the content will therefore be turned upside down from the middle of the bundle and the project will be presented on a four-page cover.
