BLOG Over the years, the blog "fashionpaper" has developed into a successful online lifestyle magazine. The recipe for success: authentic content and personal, entertaining video contributions.(more…)
Smart data instead of big data
Editorial
-
June 2, 2015
BOOK TIP In the book "Smart Data", authors Björn Bloching, Lars Luck and Thomas Ramge explain why smart data is better than big data and how you can develop a smart data strategy for your company. (more…)
New umbrella organization for commercial communication
Editorial
-
June 2, 2015
ADVERTISING As part of the "Advertising Day 2015" at Fabrikhalle 12 in Bern, the members of SW Schweizer Werbung and PS Publicité Suisse launched the new umbrella organization "Kommunikation Schweiz". (more…)
Trend toward mobile bookings remains unbroken
Editorial
-
June 2, 2015
MOBILE Today, one in five travel bookings at ebookers.ch is already made via a mobile device. This trend has increased again this year compared to 2014. (more…)
Crossmedia Award: these are the nominees
Editorial
-
June 1, 2015
CROSSMEDIA The Crossmedia Award is now entering the decisive phase for the 11th time: ten of the 34 campaigns submitted have earned a place on the shortlist after being reviewed by the expert jury. (more…)
New streaming platform "my105
Editorial
-
May 29, 2015
DIGITAL Switzerland's first interactive streaming platform has been online since May 28, 2015. Eight different music channels are available to the public on "my105".(more…)
The most popular event cities of the Swiss
Editorial
-
May 29, 2015
EVENTS Last year, the Swiss population was drawn to Barcelona. This year, event organizers are putting the Spree metropolis of Berlin at the top of the list. (more…)
New newspaper by and for young people
Editorial
-
May 28, 2015
MEDIA With the new youth newspaper "NZZ Toolbox", the NZZ is launching a journalistic format specifically tailored to the needs of young people for the first time. The first issue is all about big data. (more…)
Print also works online
Editorial
-
May 28, 2015
PRINT ADVERTISING With the new website www.printwirkt.ch, the Swiss Media Association is launching a platform for print advertising. (more…)
"Good communication must provide orientation"
Editorial
-
May 28, 2015
AWARD CC The eleventh Corporate Communications Award will be presented on September 10, 2015. Two new jury members were sought for this. Kathrin Amacker, Roman Hirsbrunner and Cla Martin were found. (more…)
This is what successful mobile campaigns look like
Editorial
-
May 28, 2015
MOBILE ADVERTISING The mobile boom continues unabated. In Switzerland in particular, practically every everyone has a smartphone or tablet. What does this mean for advertising opportunities? Four experts describe their experience with mobile advertising - and reveal the tricks of the trade when it comes to targeting and tracking. (more…)
The most modern pharmacy in Switzerland
Editorial
-
May 28, 2015
DIGITAL SIGNAGE The Hörning pharmacy on Marktgasse in Berne presented the future of the retail trade. Overnight, the racks behind the checkouts were dismantled and replaced by 12 large touchscreens. The new digital presentation of goods is intended to offer customers more time. (more…)
