Jean Etienne Aebi (*1945) is an advertising legend and has shaped many of the most popular advertising campaigns. Aebi sat on the juries of most creative competitions, was himself one of the most highly decorated concept designers and "Advertising Man of the Year" in Germany and Switzerland. He was a board member of the Art Directors Club of Europe and President of ADC Switzerland. Aebei has lectured at the University of St. Gallen, HWZ Zurich, Hochschule für Gestaltung und Kunst, ADC/BSW Kreativschule and at the European Creative Communications Congress. He is also the author of the bestseller "Einfall oder Abfall".

Christoph Spengler (*1962), founder and Managing Director of Accelerom AG, is the pioneer of touchpoint analysis: How do the individual contact points between brand and customer perform? Which touchpoints are relevant before, during and after the purchase? How does the optimal multichannel mix look after a comparison of touchpoint performance and customer journey? E deepened his marketing knowledge at a university of applied sciences before joining Unilever Switzerland, followed by McDonald's Switzerland (management member and head of marketing) and PwC. In 2005, he set up his own consultancy firm.

Michael Mätzener (*1974) is the founder and managing director of diewerbeartikel gmbh. While the marketing industry paid little attention to giveaways at the time, Mätzener worked with his customers to develop marketing campaigns that focused on promotional items as sustainable "ambassadors". This allowed him and his company to occupy a niche and quickly establish themselves on the market. With promofacts gmbh, he organizes seminars and workshops on the cross-media use of promotional products in marketing. His latest coup is the launch of the Swiss promotional products trade fair marke[ding].

Reto Leder (*1968) has been Head of Sales & Marketing and a member of the management team at the Trafo Baden Convention and Business Center since March 2012. The "EventPlaner" case, which was launched by the Trafo Baden congress and business center at the beginning of 2015 (www.trafobaden.ch/event-planer), is a novelty in the way advertising and services are combined, both as a concept and in terms of content. Reto Leder was responsible for the idea and the concept, as well as for coordinating the implementation of the individual components with various agencies and printers.

Hans-Willy Brockes (*1966), lic. oec. HSG, is founder and managing director ESB Marketing Netzwerk AG. In 1994, ESB was founded as the European Sponsorship Exchange. Renamed ESB Marketing Netzwerk in 2014, it positions itself as the networking platform for decision-makers from the sports, entertainment & marketing sectors. For this purpose, congresses and seminars are organized and individual support is offered. Since 1997, Brockes has also held teaching positions: among others for Die Akademie für Führungskräfte, IST Studieninstitut, Düsseldorf, Lucerne University of Applied Sciences and Arts, University of St. Gallen, HTW Chur, HWZ Zurich and FH Nordwestschweiz.

Mike Swede (*1976), is an entrepreneur, strategy and communications consultant and speaker for social media with 15 years of experience in digital marketing. founded his first company at the age of 21. Lecturer at HSLU, FHNW, ZHAW and the Somexcloud Academy, consultant Schwede + Schwede GmbH, founder of startup cooala GmbH, co-founder and managing director of Goldbach Interactive (until 2011 - formerly orange8 interactive), VR in various tech startups.

Ronald Bürgin (*1967), Senior Business Developer at the Goldbach Group, has been working in interactive communication for more than 23 years. He has worked for Ringier, Philip Morris and Swisscom, among others. He is considered a pioneer in mobile marketing and mobile advertising. In 2006 he launched the first mobile advertising service in Switzerland for Goldbach Media and in 2012 the first augmented reality service for Publicitas. He is one of the founders of smama, the Swiss Mobile Association.

Catrin Rubensonborn in 1972, has been CEO of the Swiss online advertising broker admazing AG since April 2014. Prior to this, she spent seven years shaping Tradedoubler into the most important affiliate marketing provider on the Swiss market. She specializes in ad networks, performance marketing and real-time advertising.Rubenson was already familiar with Switzerland before she began studying business administration with a focus on marketing and languages at the University of Växjö in 1993. After completing her master's degree at the University of Linz, the Swede returned to her adopted country. She climbed the career ladder in 1998 when the Swedish media group Tele2 entrusted her with the development of B2B sales when it entered the Swiss market. In 2000, she moved to the Tamedia subsidiary Jobwinner, where she rose to become Head of Marketing. "Back to the roots" was the motto in 2006, when the Swedish TradeDoubler AG appointed her CEO of the Swiss branch. The Swiss online advertising agency admazing AG was interested in Rubenson's extensive industry know-how and broad media network. It appointed the industry expert as CEO in 2013. The convinced humanist easily reconciles her profession and vocation: during her time at TradeDoubler, she co-initiated the Swiss Online Marketing trade fair and also studied psychology at the FHNW, which she completed with an Executive Master's degree in Psycho Social Management. In addition to her activities as admazing CEO and board member of IAB Switzerland, she deepened this HR knowledge with further training as a systemic coach. In addition to her penchant for the digital, the cosmopolitan is also enthusiastic about very real hobbies such as golf and yoga - or dogs.

Lahor Yakrlin (*1955) has been active as an advertiser, author, publicist, concept developer and copywriter since 1983 and has been managing director of the Bern-based agency Fruitcake Werbung + Presse AG since 1985. His tireless work has resulted in a long list of works (www.jak.ch). Born in Zagreb, he came to Switzerland in 1963, where he was naturalized in 1972. After completing his commercial apprenticeship, he first worked in the travel industry and for Continental Suisse before joining Radio ExtraBE in 1983 as a staff member for news and live reports. This was followed by an engagement at ATW Agentur für Touristik & Werbung AG in Bern.

Armin Spescha (*1972) founded his company communicaziun.ch in 2008, which combines marketing, graphics, web and printing under one roof as a new business model. The offset printer, marketing planner and business economist EMBA expanded the business in Ilanz from 2 to 28 employees and opened a new branch in Chur in 2015 with the same range of services. He completed his apprenticeship as a printing technologist in Disentis, after which he worked at Gasser AG in Chur and Spescha & Grünenfelder in Ilanz. Since 2006, Spescha has also been a lecturer in marketing at various universities in Switzerland.

Roman Probst (*1972) is CEO and owner of Translation-Probst AG, based in Winterthur. It is the only Swiss translation agency to have been awarded the CTI label of the Swiss Confederation. Roman Probst has received several awards. At SuisseEMEX'11, he won the "Call for Eyecatcher" prize for the best idea/implementation of an exhibition stand at SuisseEMEX. For the social media campaign with Professor Tell, Roman Probst achieved a top 10 ranking at the Social Media Award Switzerland in 2012. In 2014, his company launched the innovative video interpreting service in collaboration with Swisscom.

 

Jochen Witte (*1969), has been working at the interface between technology, media and data for 14 years. He is COO of media and data exchange Stailamedia and an industry expert in online video, ad tech, programmatic and data-driven marketing. In his previous role at Online Advertising Solutions, Jochen was the founder and CTO responsible for the development of one of the first video ad servers and video networks in Germany.