What does geo-targeting mean?
GLOSSARY Geo-targeting is often mentioned, particularly in relation to mobile advertising. But what does this actually mean? (more…)
Author: Editorial
Valencia Communication acquires web agency Cab Services
COMMUNICATION Valencia Kommunikation, the largest communications agency in north-western Switzerland with over 50 full-time positions, is taking over the Basel-based web agency cab services AG. (more…)
Swiss cities on social media
SOCIAL MEDIA Of the 100 largest cities in Switzerland, 40 are now officially active on social media, and the trend is rising. A survey of public administrations reveals the reasons why many do not have a Facebook page or a Twitter account. (more…)
Marketing Trophy '16: The winners
MARKETING DAY Numerous visitors gathered as part of Swiss Marketing Day at the KKL Lucerne to see the most successful and innovative projects in the industry. The jury chose from twelve projects. (more…)
DMM dialog marketing trade fair enters its second round
Parallel to Swiss Online Marketing & Swiss eBusiness Expo, the DMM dialog marketing trade fair will once again open its doors on April 13 and 14, 2016. The trade fair is well established and covers the broad spectrum of direct and dialog marketing. (more…)
20 Minuten gets a design refresh
PRINT MEDIA The daily edition of 20 minutes, launched on March 8, 2006, is celebrating its tenth anniversary today. 20 minutes has taken this success as an opportunity to give the print editions in all language regions a design refresh. (more…)
Ten theses on the future of online marketing
ONLINE MARKETING How will advertising evolve and does the digital transformation also mean the end of advertising? Ralf Scharnhorst* from Scharnhorst Media lists ten theses on what online marketing could look like in the future. (more…)
Data Our
BOOK TIP In the book "Data Unser", authors Björn Bloching, Lars Luck and Thomas Tamge explain the benefits of data-based marketing, how the return on marketing is calculated and what needs to be considered when collecting customer data and using it for customer relationships. (more…)
Multisensory brand experiences: Taste, smell and touch on the Internet
DIGITAL BRANDING Seeing and hearing on the Internet: Of course! But what about smelling, tasting, and touching? Yes, that’s possible too, if we apply the findings of research on how the human brain works and how it processes, stores, and retrieves information. (more…)
When does the bear poop?
CAMPAIGN Whether meteorologically or according to the calendar, there are various methods of determining the start of spring. This is also the case at Goldau Zoo, where the female bear tells us when spring begins - namely when she coos for the first time. In the zoo's latest campaign, users can give their guess as to when the time has come. (more…)
With strong stories to intense experiences
DIGITAL STORYTELLING Storytelling can create intense brand experiences - also via digital media. (more…)
Translation-Probst AG honored by SDL Trados
AWARD The Winterthur translation agency Translation-Probst AG, and with it the employees of the Corporate Language Technology department, is the first translation agency in Switzerland to be recognized by SDL Trados. (more…)