When does the bear poop?
CAMPAIGN Whether meteorologically or according to the calendar, there are various methods of determining the start of spring. This is also the case at Goldau Zoo, where the female bear tells us when spring begins - namely when she coos for the first time. In the zoo's latest campaign, users can give their guess as to when the time has come. Her name is Evi, the bear who heralds the start of spring. Because what many people don't know is that bears are the only animals that don't have to defecate during hibernation. The first "bear poo" is therefore a tangible sign that winter is over. That is why the Goldau Nature and Animal Park in cooperation with the outdoor clothing retailer Helly Hansen Workwear Center a joint campaign around this biological specialty.The guessing beginsWhen will Evi come out of her bear pen? The Goldau Zoo wants to know and has published a www.baereschiss.ch set a timer. Users can enter the relevant date and time and receive discounted entry to the zoo as a thank you. At the same time, they can take part in a competition. The prizes will be awarded at the big bear cradle event - the highlight of the campaign. Because, after Evi has declared the winter over with a bear bite, animal keepers carefully pick up the good. The weight of the bear bite determines the percentage that is awarded at the subsequent sale in the Workwear Center. On Helly Hansen winter clothing for work, sport and leisure.

On the website www.baereschiss.ch, users can place their bets on when the she-bear will be kicking and thus heralding the arrival of spring.
