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Author: Editorial

This Swiss ski resort has the best command of social media

Editorial - March 4, 2016
SOCIAL MEDIA The Austrians are doing well on Facebook, while the Swiss have a better handle on Twitter. That’s the conclusion of a study by Webguerillas, which examined the social media presence of ten ski resorts. (more…)

Six tips for Dynamic Search Ads campaigns

Editorial - March 3, 2016
ONLINE ADVERTISING Dynamic search ads generate additional traffic for businesses. The digital marketing agency eprofessional offers six tips on how businesses can fully leverage the potential of this format and avoid mistakes. (more…)

The four emotional signals of a brand

Editorial - March 3, 2016
DIGITAL BRAND MANAGEMENT How can you create immersive shopping experiences in digital media? Digital brand codes can also evoke strong emotions online. (more…)

"Those who cut back on education for short-term reasons will pay dearly for it in the long run"

Editorial - March 3, 2016
EDUCATION Peter Petrin, Vice President and Head of Education at the Swiss Marketing Association, on the trends for the 2016 academic year. (more…)

200,000 advertisers on Instagram

Editorial - March 3, 2016
SOCIAL MEDIA Since September 2015, Instagram has been offering advertising services to businesses of all sizes. More than 200,000 advertisers are now using this service. (more…)

What are "Acceptable Ads"?

Editorial - March 3, 2016
GLOSSARY Everyone is talking about ad blockers these days. And there’s a lot of talk about «Acceptable Ads.» What exactly does that mean? (more…)

Swiss people spend the most on these products online

Editorial - March 3, 2016
ONLINE SHOPPING Six out of ten Swiss people regularly shop at online stores. Online shoppers most frequently purchase items in the fashion, clothing, and sporting goods categories, but they spend the most money on other items. (more…)

"Advertising via Internet TV perfectly unites the online and offline worlds".

Editorial - March 2, 2016
INTERNET TV Wilmaa and Teleboy are jointly launching the «Swiss Internet TV Premium Network» platform. Roman Reimann, Head of Wilmaa, discusses planned advertising formats and the benefits of advertising via Internet TV. (more…)

Fifa museum as event location

Editorial - March 2, 2016
LOCATION The FIFA World Football Museum has been under construction on Tessinerplatz near Enge station in Zurich for almost two years. The doors were opened on February 28. In addition to football history, the museum also offers seminar rooms for events. (more…)

Stress-free in Graubünden

Editorial - March 2, 2016
INCENTIVE People who let the fast pace of everyday life dictate their schedule and rush from one appointment to the next don’t have to do the same in a workshop, meeting, or incentive event. They can find peace and tranquility in Graubünden, for example. The destination’s tourism office offers four ideas for relaxation. (more…)

Hotel open doors day

Editorial - March 2, 2016
EXPERIENCE On Sunday, March 6, numerous hotels will open their doors and give visitors a glimpse into their operations. (more…)

Canton specialties - the series

Editorial - March 2, 2016
ENJOY In this series of articles, four cantonal specialties are presented every other week. Starting with A for Aargau. (more…)
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