E-COMMERCE The Internet World trade fair gives online retailers nine tips for a successful customer experience. (more…)

DESTINATION Zurich is the city with the second-highest quality of life in the world in 2016. Vienna takes first place. This is the result of the annual global comparative study conducted by the consulting firm Mercer. (more…)

Torsten Tomczak (*1959), Prof. Dr., has been Professor of Business Administration and Marketing at the University of St. Gallen since 1993. After studying business administration at the Free University of Berlin, Torsten Tomczak first gained practical experience in a retail company from 1984 to 1986, then wrote his doctoral thesis and received his doctorate from the Free University of Berlin in 1989. He spent a year exploring the world of advertising at an international agency until 1990, before completing his habilitation at the University of St. Gallen two years later. After receiving the Venia Legendi, the university lecturer finally made science, research and teaching his passion. From 1994 to 2008, the holder of the Chair of Business Administration and Marketing was Director of the Institute of Marketing and Commerce at the University of St. Gallen and from 2007 to 2009, he was Head of the Business Administration Department at the university. In 2007, the popular university lecturer received the "Credit Suisse Award for Best Teaching" presented by the student body of the University of St. Gallen, and the extensive list of publications by the full professor, who was also responsible for the research area as Vice-Rector of the University of St. Gallen from 2011 to 2015, is probably far from complete. It currently includes over 30 books and around 300 specialist articles on marketing-related topics. As part of research programs and projects, the university professor, who loves the "big city near the Alps", has been working with numerous renowned companies from industry, trade and the service sector for years.

ADVERTISING MARKET DETEC allows the SRG to participate in the joint advertising platform with Ringier and Swisscom. However, the SRG may not broadcast any target group-specific advertising. (more…)

DIGITIZATION Christoph Oggenfuss* talks to Silicon Valley expert Herman Gyr about the digital transformation process and its consequences for our society. (more…)

Swiss Post is the main sponsor of the dialog marketing trade fair on April 13 and 14.The dialog marketing trade fair, which was held for the first time last year, was an immediate success. It clearly struck a chord with the times, as all marketing decision-makers are looking for the perfect cross-media mix of measures for optimum marketing impact.Impulses for direct marketingThe second edition of the dialog marketing trade fair will also focus on precisely this mix. With product presentations, keynote speeches and workshops, it once again offers a comprehensive overview of innovations and trends in direct marketing and online marketing. Experts on the customer and agency side will receive inspiration for their next campaigns and can easily get into conversation with other marketing professionals.Combination of online and offlineSwiss Post is once again the main sponsor of the 2016 Dialogue Marketing Fair. Its stand will be dedicated to direct marketing and e-commerce under the motto "The bridge to your customers. Physically and digitally to market success". After all, the best way to win customers and increase sales is to combine online and offline measures in direct marketing - to create a dream team with optimum impact.Find customers, retain customersVisitors to the dialog marketing trade fair will be able to find out what is important by means of concise study results, best-practice cases or the impact test with the eye camera. They can obtain personal advice from Swiss Post specialists at the stand in four subject areas: Finding customers, retaining customers, planning mailings and increasing sales. They will learn about the many physical and digital services that Swiss Post uses to support them in direct marketing in order to increase their impact. In the e-commerce area, the focus will be on topics such as marketing, logistics, payment solutions and accounts receivable management.Register for the mailing check-upVisitors to the dialog marketing trade fair can have their advertising letters checked by mailing professionals at the Swiss Post stand. They will receive suggestions for improvement to further increase the impact of direct marketing. Registration: until March 31, 2016 at www.dialog-marketing-messe.ch/postAll information about the dialog marketing trade fairDialogue Marketing Fair and Swiss eBusiness ExpoApril 13 and 14, 2016, 9:00 a.m. to 5:30 p.m.Zurich Exhibition, Hall 2, Stand G.07www.post.ch/dmmwww.post.ch/e-commerce