FEELING PICTURES Smileys have conquered the world. Visionaries are talking about the language of the future and teenagers can hardly do without them. A few days ago, new ones were added to WhatsApp and Facebook is now also using emojis. How did this come about and where do these emotional images actually come from? (more…)
10 million Whatsapp messages in ten seconds
Editorial
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February 25, 2016
THE NUMBER More and more people are using smartphones and the proportion of app users is naturally increasing as a result. The same applies to apps. An infographic from Kaufda shows how much time is spent at different times - in real time. (more…)
Six tips for successful in-game advertising
Editorial
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February 25, 2016
GAMES Advertising in video games has increased in recent years. This is no surprise, given that the video game industry generates significantly more revenue than the movie industry. Brand logos and products, in particular, are featured in games. Here are six tips for a successful campaign. (more…)
Men stage themselves more strongly than women on the social web
Editorial
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February 25, 2016
The best apps in the DACH region
Editorial
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February 24, 2016
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Referral marketing needs an obsession with customer issues
Editorial
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February 24, 2016
COLUMNWe live in a recommendation society. It is no longer the providers with their advertising, but enthusiastic customers who share their experiences with others who will decide from now on whether new customers come and buy. An obsession with customer concerns is therefore a must, says Anne M. Schüller* in her column. (more…)
6 tips for professional interaction with customers in the web store
Editorial
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February 23, 2016
E-COMMERCEWhen a customer enters a store, every good salesperson knows what to do: greet them in a friendly manner, respond to their personal wishes and so on. Retailers must behave in exactly the same way online. (more…)
One Simple Idea
Editorial
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February 23, 2016
BOOK TIPIn the book "One Simple Idea", author Stephen Key explains how marketable product ideas are developed, how companies present them and how money can be earned by licensing these ideas. (more…)
Out-stream video makes branding advertising on smartphones scalable
Editorial
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February 23, 2016
VIDEO ADVERTISEMENT Online video budgets are increasing, but in addition to in-stream video, there is a lack of other attention-grabbing forms of advertising that make video advertising scalable across desktop and mobile. Standardized outstream video formats are developing into a high-quality addition to classic pre-roll. (more…)
Always - Like A Girl
Editorial
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February 23, 2016
CAMPAIGN Developing creative, inspiring campaigns is a challenge. Nevertheless, they do exist. One successful example is that of Always. (more…)
Native advertising will be the dominant form of digital advertising by 2020
Editorial
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February 23, 2016
STUDY Native advertising is expected to account for more than half of digital advertising in 2020. This is the conclusion of the study "Native Advertising in Europe to 2020" by Yahoo and Enders Analysis. (more…)
Goldbach Group markets Teleboy and Cineman
Editorial
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February 22, 2016
MARKET Goldbach Group AG is working together with Cinergy AG and will take over the exclusive marketing of the online portals Teleboy and Cineman from March 1, 2016. (more…)
