Thomas Lang

Editorial - March 22, 2016

Thomas Lang is managing director and owner of Carpathia AG, the independent and neutral management consultancy for e-business and e-commerce. He is the author of numerous specialist articles and studies, a lecturer in online sales models at various universities and a sought-after speaker at international conferences on e-commerce and digital transformation in retail. He is also a sought-after speaker at international conferences on e-commerce and digital transformation in retail.

Digital transformation: "Swiss - out of the comfort zone!"

Editorial - March 21, 2016

X.DAYS On March 16 and 17, 2016, 450 managers met in Interlaken for the X.Days, which have recently been under the responsibility of the NZZ. The twenty invited speakers were able to meet the expectations raised by the invitation to tender. (more…)

What are "premium online advertising spaces" and what are they not?

Editorial - March 21, 2016

PROGRAMMATIC MEDIA BUYING What are the criteria for Premium Inventory and Premium Online Ad Spaces? And what is not premium inventory? Answering these questions will help you to better understand programmatic media buying. (more…)

Successful visitor marketing with one ticket for three trade fairs

Editorial - March 21, 2016

TRADE SHOW MARKETING Siemens inspires new and existing customers with a premium plastic season ticket. The marketing idea not only boosted the technology group's image, but also attracted more visitors to its stand at the Ineltec, Sicherheit and Swissbau trade fairs. (more…)

"UBER-flieger" Joachimsthaler: into the digital age with drive and empathy

Editorial - March 21, 2016

MARKETING TREND CONFERENCE On March 16, 500 marketing enthusiasts met at the 26th Marketing Trend Conference of the Gesellschaft für Marketing - GfM at the Dolder Grand in Zurich. The theme of this year's event was "Marketing&Innovation". (more…)

Cowardly outrage journalism

Editorial - March 21, 2016

COLUMN Ringier Chairman of the Board of Directors Michael Ringier* on Roger Köppel's controversial statements on Hermann Göring and the lack of outrage among Swiss journalists. (more…)

Company logos: Which color conveys which image?

Editorial - March 18, 2016

MK OPINION What impressions do colors convey in company logos? And which Swiss company's logo makes the best impression? Your opinion is in demand. (more…)

Swiss online insurer relies on live chat

Editorial - March 18, 2016

LIVE-CHAT The online insurer Smile Direct is now using a live chat solution to optimize the conversion of sales on its website. Head of Marketing and E-Commerce Andreas Gross talks about the offer, challenges and experiences. (more…)

Internet of things

Editorial - March 17, 2016

THE NUMBER By 2020, the B2B market for Internet-of-Things applications will reach a volume of around 50 billion euros. This is shown in the current Deloitte report "Hype or networked revolution? Industrial Internet of Things". (more…)

Takondi celebrates two-year anniversary with augmented reality CMS

Editorial - March 17, 2016

DIGITAL On March 10, the digital agency Takondi AG invited guests to its two-year anniversary. In addition to presentations on the most important digital trends for 2016/17, the official release version of the augmented reality content management system "Tartt" was also presented. (more…)

What is Adfraud?

Editorial - March 17, 2016

GLOSSARY Ad fraud is often mentioned in connection with online advertising. But what does the term actually mean? (more…)

New Mobile Advertising Formats for the Swiss Advertising Market

Editorial - March 17, 2016

MOBILE ADVERTISING Adello is offering a dozen new mobile ad units. All new concepts are based on html5 technology, are fully interactive and rich media-capable. (more…)