ADVERTISING MARKET The joint marketing company of Ringier, SRG and Swisscom launches in April. It will operate on the market under the name "Admeira" and commence operations on April 4, 2016. (more…)

E-COMMERCE The under-30s expect inspiration, innovation and good design from web stores. This is the result of a target group analysis from the Internet World trade fair study on customer experiences in online stores. (more…)

There are many places to get new ideas and clear your head. But water has a particularly refreshing effect on the mind. Be it because of the expanse that a lake conveys, because of the power that a flowing river radiates or because of the healing effect that a thermal spring has. The canton of Bern is a water region par excellence and thus not only has valuable access to one of the most important resources of all, but also a scenic beauty that never ceases to fascinate.Cast off and refuel

Kulturschiff.ch: Networking on the ship creates a special atmosphere for guests.Seminar ships are ideal for exclusive business events. Especially when a discreet setting is required. But also for pampering a special customer or relaxing with the team. The Romandie I on the Bilersee from Kulturschiff.ch with its timeless design exudes a sense of calm and elegance. The heavy mahogany furniture exudes a yacht feeling with space for up to 30 people. The business ship MS "Schilthorn" from BLS offers the ideal platform for presentations and corporate events for up to 300 people. With its modern technical infrastructure, it is a floating mini congress center on Lake Thun - with magnificent views of the Bernese Oberland.The jewel of Bern: the Aare

Schwellenmätteli is located directly on the banks of the Aare. A gastronomic oasis in the middle of the capital city of Bern.Whether in the event lounge of the Schwellenmätteli Restaurants directly on the banks of the green Aare or in the Gerzensee seminar hotel with its own lake, the Bern region impresses with exceptional conference options around the cool water. If the paint doesn't just end up on the canvas during action painting in the Schwellenmätteli's modern event lounge, you and your team can wash it off again with a dip in the Aare. About 20 kilometers outside the capital is the Seminar hotel Gerzensee a hidden gem where you can let your thoughts run free and race for the best idea in a swimming competition in the lake just eight minutes away.Transparent and crystal clear like a rare jewel: the Blausee

The idyllic Blausee - the most beautiful mountain lake in Switzerland.Surrounded by enchanted nature and high mountains lies the small, turquoise-blue lake. A mystical nature park with a beautiful hotel and restaurant with delicious cuisine. All menus from the 13-point GaultMillau kitchen are prepared with lots of love, products from the region and, of course, organic trout from our ponds. Easily accessible and yet far away from everyday life is the Blue lake the right place for creative days. Seminar room with modern infrastructure. Whether in the garden, the park or the museum. Participants are spoiled with excellent cuisine and cordial service. The park, stylish rooms for up to 130 people and 17 hotel rooms are available for events.Bühlhaus on Lake Lauenen

"I gloube i gange no meh ... a Louenese" sang the Swiss dialect rock band Span.Gstaad offers meeting and conference organizers a unique combination of first-class infrastructure, unspoilt nature and a feel-good atmosphere where creativity can unfold in a relaxed atmosphere. There are virtually no limits to the possibilities for supporting programs - whatever the season. The traditional Bühlhaus on Lake Lauenen is the ideal place for a relaxed barbecue. The picturesque lake is part of the Rohr Lauenen nature reserve and lies in a valley basin with the Geltenschuss, a 200-metre-high waterfall, plunging impressively down the rugged rock face.H2o seminars

Hotel Freienhof directly on the Aare in Thun.The Aare Hotels Thun are located in the center of downtown Thun, directly on the Aare. The crystal-clear, deep blue water flows leisurely past both hotels - the 4* Hotel Freienhof and the 4* Hotel Krone. The hotels also make deliberate use of this unique location for inspiring seminars. In addition to the services of a classic seminar package, they integrate the theme of water into the seminar day in a stimulating way, for example with a water buffet (with four different mineral waters) or with remote-controlled model motorboats to break up the coffee breaks. Take advantage of this unique location and dedicate your event entirely to water, because water moves.various hotel gems with light-flooded seminar rooms and an unobstructed view of the lake, whose shores are just a few steps away, are hidden away on Lake Thun. In spring 2016, the modern 4-star hotel Deltapark Vitalresort opened. Quiet, dreamlike location directly on Lake Thun surrounded by a 90,000 square meter park. Trendy design rooms, seminar rooms and three restaurants are part of this unique resort.Jet Boat Interlaken : For adrenaline-packed social programs

Jet boat on Lake Brienz.After a seminar or conference day, you can continue with a supporting program on Lake Brienz. Thanks to the cooperation with BLS Schifffahrt, companies and groups will have the opportunity to discover Lake Brienz in a unique way from this summer: Guests start their journey on the BLS ship and are treated to culinary delights. On the high seas they meet the Jet Boat. It makes short round trips from the BLS ship and brings the guests back to the mother ship.

LOCATION The new Hotel Kettenbrücke in Aarau will present itself in an elegant and modern ambience, but also with a strong reference to the history of the hotel, when it opens its doors on March 29, 2016. (more…)

BOOK TIP In the book "Packaging is seduction", author Helene Karmasin explains how you can optimally tailor packaging to products and target groups and what means you can use to increase your product's sales opportunities. (more…)