CUSTOMER JOURNEY Marketing and sales must work together to create the optimal customer experience. This is the only way for companies to increase their revenue. SC-Networks reveals in an infographic how to effectively and efficiently guide the customer journey and how technology can support B2B lead management. (more…)
Small Data
Editorial
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July 26, 2016
BOOK TIPIn the book "Small Data", author Martin Lindstrom explains how new business ideas are developed with the help of self-researched, true-to-life consumer information. (more…)
Welcome to the Ad School
Editorial
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July 25, 2016
CAREERADC, the Account Planning Group (APGS) and Leading Swiss Agencies (LSA) are jointly launching an education offensive for the Swiss communications industry: the Ad School.(more…)
Hate commentators often waive their anonymity online
Editorial
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July 25, 2016
SOCIAL MEDIA A research study by the University of Zurich shows that hate commentators are increasingly using their full names. A ban on anonymity is therefore unlikely to prevent the dreaded "shitstorms" and may even fuel them. (more…)
12 success principles for a consistent focus on the customer
Editorial
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July 20, 2016
BOOK TIP In the book "The customer-oriented company", the authors Franz Gresser and Kai Riedel explain why it is important to know your customers exactly, which service level is the right one for you and how you can lead your employees towards more customer orientation. (more…)
Pokémon Go as a marketing tool
Editorial
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July 20, 2016
APPLICATION Pokémons have arrived in Switzerland and are conquering smartphones. The hype surrounding the augmented reality game is enormous and the marketing industry has also given it some thought. How can Pokémon Go be used for marketing purposes? (more…)
The most successful Swiss advertising videos on YouTube
Editorial
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July 20, 2016
YOUTUBE Which advertising videos were the most successful on YouTube between April and June 2016? Google names the five best videos. (more…)
How companies can verify their Twitter account
Editorial
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July 20, 2016
TWITTER Companies and private individuals can now submit a request to Twitter to verify their account. MK shows what you need to look out for. (more…)
Mobile devices will become the most important medium for online video in 2016
Editorial
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July 20, 2016
MOBILE According to the Online Video Forecasts 2016 published by Zenith, mobile devices will replace stationary devices as the most important usage platform for online videos this year. (more…)
On the way to more success through customer orientation
Editorial
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July 19, 2016
CUSTOMER FOCUS The Lucerne University of Applied Sciences and Arts has developed the Customer Centricity Score (CCScore). This tool supports companies in their efforts to become more customer-centric. (more…)
Home run on the social web
Editorial
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July 18, 2016
SOCIAL MEDIA Ue talk about baseball and softball around 20,000 times a day. Oscar Lopez and his team from the World Baseball Softball Confederation use social media monitoring to keep an eye on the really important hits during this peak performance. (more…)
How webshops build a positive price image
Editorial
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July 14, 2016
PRICE STRATEGYWith a well thought-out strategy, retailers can avoid the often tough price war on the web and secure better margins. A positive price image plays an important role in this. The Internet World Trade Fair has compiled six factors for online retailers that influence a positive price image. (more…)
