Up to three hours of TV a day

Editorial - July 14, 2016

MEDIA USE TV usage in Switzerland remains high. This is confirmed by the latest semester figures from the independent research institute Mediapulse. Swiss Germans spend an average of 131 minutes a day in front of the TV. (more…)

Bye-bye banners - other forms are needed today

Editorial - July 14, 2016

BANNER ADVERTISING For three out of four people, annoying advertising is the most important reason for using an ad blocker. This has been confirmed by numerous surveys and studies. Today, other forms of advertising are kis crucial, says Anne M. Schüller in her column. (more…)

Marketers invest in better customer experience and measurability

Editorial - July 14, 2016

STUDY Marketers are increasingly investing in digital marketing technologies in order to meet their customers at eye level and provide them with cohesive customer experiences. This is shown in the annual report from Oracle Marketing Cloud. (more…)

First Instawalk in Graubünden

Editorial - July 14, 2016

CAMPAIGN The first Instawalk organized by Graubünden Ferien and the Rhaetian Railway takes place on 17 July. 20 Swiss Instagrammers will take part in the photo walk. Thanks to their large number of followers on the social media platform, over 230,000 people will be able to enjoy pictures from Graubünden. (more…)

Lucky-Bottle: Online promotion for Migros cult drink

Editorial - July 14, 2016

CAMPAIGN To thank its fans, Migros is launching an online campaign for the popular drink Ice Tea in collaboration with the agency Jung von Limmat. (more…)

What is a tachistoscope?

Editorial - July 14, 2016

GLOSSARY What is the tachistoscope test used for and what is it good for? (more…)

The Gitomer sales bible

Editorial - July 12, 2016

BOOK TIP In the book "The Gitomer Sales Bible", author Jeffrey Gitomer explains what is important when selling and how you can close more deals and earn more money. (more…)

DACH is still underutilizing the potential of customer experience

Editorial - July 12, 2016

STUDY Customer experience management (CXM) is currently one of the most important trends in digital business. Falcon.io has therefore conducted a study to find out what CXM is all about. (more…)

Wortspiel GmbH with new business model

Editorial - July 12, 2016

ORGANIZATION Wortspiel GmbH, an agency specializing in Google AdWords, is testing new forms of collaboration and is excited about the significant expansion of its team. Stefan Vetter, the agency’s founder and owner, presents the new and unique business model. (more…)

Four tips for cultivating relationships with journalists

Editorial - July 12, 2016

MEDIA COMMUNICATION Although PR experts are well-versed in professional communications work, only a few of them maintain sustainable relationships with journalists. The PR platform Mynewsdesk provides tips on how PR professionals can improve their relationships in the future. (more…)

"Linking TV and video is becoming increasingly important"

Editorial - July 12, 2016

VIDEO ADVERTISEMENT The marketing organization Goldbach Media is increasingly focusing on video as an advertising format. In an interview with MK, Lorenzo Leutenegger talks about Goldbach's new offering and the advantages and challenges of video advertising. (more…)

Mobile devices as a means of brand management

Editorial - July 12, 2016

MOBILE BRANDING Prof. Dr. Dieter Georg Herbst on the challenges of brand management in mobile devices and how best to use them. (more…)