Home run on the social web
SOCIAL MEDIA Ue talk about baseball and softball around 20,000 times a day. Oscar Lopez and his team from the World Baseball Softball Confederation use social media monitoring to keep an eye on the really important hits during this peak performance.
The Twitter account of the World Baseball Softball Confederation has over 35,000 followers.Baseball is one of the most discussed sports on the social web. Because many fans often lack a regional connection to their favorite team and a regular exchange in the stadium rarely takes place, more and more fans are coming together on Facebook, Twitter and the like to talk about their favorite team, news and trends. The terms baseball and softball alone are used 20,000 times a day - and only in English. The industry has also recognized this potential and is increasingly focusing on fan exchange on the social web.Oscar Lopez is a passionate baseball fan - and Head of Communications and Public Relations at World Baseball Softball Confederation (WBSC for short). Together with his colleagues, he promotes the online exchange of baseball and softball fans from all over the world.WBSC Premier12 as an online eventPremier12, the baseball world championship organized by the WBSC, took place for the first time in November 2015. An event that was not only hotly debated by fans on site. They also engaged intensively with the teams, players and results online. "It was clear to us from the outset that Premier12 would generate a lot of buzz on the social web. And we definitely didn't want to leave it uncommented! That's why we started looking for a monitoring tool that would allow us to quickly and easily record what was happening online," says Oscar Lopez, who, together with his team, chose Meltwaterthe leading provider of media intelligence solutions. "We had only heard good things about Meltwater. What we really appreciate about the tool is that it gives us a quick and comprehensive overview of what's happening online. This not only makes our communication work easier, but also enables us to expand our marketing measures even further. After all, we now know exactly where, when and how baseball fans are talking about their favorite sports," says Lopez.On the trail of the social footprintSince November, Meltwater's tool has already measured almost 8 million mentions. Most of them on Twitter. "Baseball and softball fans love to tweet about their heroes - and we love to tweet with them. Meltwater enables us to get in touch with interested people from all over the world," says Lopez. And fans gratefully accept this offer - over 35,000 fans follow the WBSC on the microblogging platformLopez also finds out what fans are talking about in connection with baseball and softball through social media monitoring. From this, he and his team derive topics and questions from the community, which they then take into account in their further communication. Lopez summarizes these new opportunities as follows: "Social media monitoring helps us to capture the social footprint that baseball and softball leave behind on the web and to get to know our community even better." And this is set to continue in the future. The next goal for Lopez and his team? "We want to break the 50,000 mentions per day mark!"
