CAMPAIGNS Weather conditions are important for three quarters of companies when presenting their offers. Gamned offers companies the opportunity to broadcast their marketing campaigns and promotional offers according to the current weather conditions. (more…)
Lake Constance promotes its wine region
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July 6, 2016
DESTINATION Lake Constance wants to position itself more strongly as a wine region and has taken measures accordingly. Among other things, workshops, seminars and specialist trips are planned. (more…)
The most important social media platforms for video marketing
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July 6, 2016
VIDEO-ADVERTSING A graphic from the moving image bible by eprofressional / elbdudler shows the most relevant social media channels for video marketing. (more…)
Swiss companies ignore mobile Internet use
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July 6, 2016
WEBAUFTRITT Contrary to all market signals, 50 percent of Swiss companies still do not have mobile-optimized websites. This is shown by a recent study by ContentXXL. (more…)
GRADUATION CEREMONY On Saturday, July 2, 2016, the federal certificates for marketing specialists were presented at the KKL Lucerne. 634 young talents were able to receive their certificate, which distinguishes them as specialists with strong implementation skills. (more…)
How brands are using the 2016 European Football Championship for their advertising
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July 5, 2016
STORYTELLING Jörg Schneider, Country Manager at Undertone, looked at selected campaigns for the 2016 European Championship and identified four different storytelling patterns.(more…)
CEO Communications
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July 5, 2016
BOOK TIPIn the book "CEO Communication", author Katja Nagel explains which channels CEOs use to communicate today, which tools and strategies are available to them and how a communications department can support the CEO. (more…)
Swiss online portals: fight against adblockers
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July 5, 2016
AD BLOCKER More and more people are using tools like Adblock Plus to block online ads. What are Swiss publishers doing to curb the use of ad blockers? MK asked four publishers. (more…)
Meetings in the castle
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July 5, 2016
The listed Schadau Castle is one of the most architecturally significant and beautiful castles in Switzerland.Bern regionWhether you want to meet in style at Hünigen Castle or dine like knights at the Kulturhof Schloss Köniz, Bern's time-honored walls offer something for every taste. Travel back in time and develop ideas for the future there.In the newly renovated Hünigen Castle you will find everything your heart desires, from small meeting rooms to large ballrooms. The spacious park and the more than 3500 rose bushes provide a sophisticated ambience with the touch of former eras.
Beautiful seminar rooms in Hünigen Castle in the Emmental.High above the Gürbe valley towers the Seminar hotel Gerzensee. It captivates not only with its spacious seminar rooms, but also with its pleasantly quiet location and the view of the Alps. The castle's own private lake is considered an insider tip for creative break-out sessions.Close to the city, you will find spacious meeting rooms in the Culture Court Köniz Castle. The charm of bygone knight times and the regional cuisine in the attached restaurant offer an unforgettable experience.Modern meeting facilities await you in the Münchenwiler Castle near Murten. 40 hotel rooms, a spacious park and a restaurant leave nothing to be desired. Whether smaller meetings or larger seminars, the castle complex with its 13 rooms offers space for new ideas.
The castle rooms and the dignified tower suite skillfully combine historical ambience with modern comfort at Münchenwiler Castle.Immerse yourself in Bern's eventful past and let yourself be pampered by the courteous service. Advice & information from Bern Incoming.Lake Thun regionFurther in the direction of the Bernese Oberland, the five castles on Lake Thun promise an appealing and exceptional historical ambience combined with a beautiful location on the lake or high up on the Schlossberg.
The castle of Spiez is surrounded by a large, well-kept park and offers a magnificent panoramic view of the lake and mountains.The lakesEaT ThUNEoffer meeting rooms of various sizes, from 200 people to one-on-one meetings. Overnight stays can be guaranteed in partner hotels or in Thun Castle itself. The friendly and competent service and the good cuisine with or without aperitif complete the program. The seminar can also be combined with two or three castles - just like a castle hopping.
Oberhofen Castle on Lake Thun can also be easily reached by boat from Thun and Interlaken.The thunerseeSCHLÖSSER round off your business day with an attractive supporting program put together for you, according to the wishes of the guest. Thun and its surroundings are a wonderful place for unforgettable excursions. Or is an interesting theme-oriented guided tour or a workshop about the Middle Ages desired?each castle on Lake Thun is a pearl with its own individual character. Each castle is a highlight in its own way. Advice & information from Interlaken Congress&Events.
Davidoff is committed to marine conservation
Editorial
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July 5, 2016
CAMPAIGN In a film with Scott Eastwood, Davidoff Cool Water calls for environmental protection. (more…)
Why users use adblockers and what publishers can do about it
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July 4, 2016
MK OPINION Almost half of all MK readers use an adblocker. The main reason is that they feel disturbed by online advertising while reading. To prevent this, publishers should avoid certain forms of advertising. (more…)
Advertisers and agencies: structural change in the industry
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July 4, 2016
LEAD GENERATION The relationship between agencies and advertising clients has changed over time. This can also be seen in the lead acquisition of companies, as Ivano Celia* points out. (more…)