Welcome to the new M&K-Online

Editorial - August 5, 2016

In order to keep the magazines of the galledia verlag ag a uniform online presence has been created, which includes the magazine page and an overarching page on key topics from the print magazine. Magazine page marketing managers and those interested in marketing will find the latest news from the world of marketing and communication. We also regularly report on topics related to our dossiers and special issues such as "Publishing" and "Conferences & Events". Focus page is presented in the form of long-lasting, relevant content. The new M&K Online is geared towards the digital age and therefore also remains reader-friendly on smartphones and tablets, and we look forward to receiving your feedback on the new website via e-mail or via the comment function below.

How all-round personalization works in associations

Editorial - August 3, 2016

PERSONALIZATION Establishing and maintaining personal relationships with members will have a decisive influence on the way interest groups, such as associations and federations, and other membership organizations think and work in the future. CRM Partners AG takes a look into the future and highlights five trends. (more…)

Coop lets animals sing

Editorial - August 3, 2016

CAMPAIGN For its "Miini Region" seal of quality, Coop lets the animals speak for themselves. (more…)

How webshops achieve high-quality product images

Editorial - August 2, 2016

WEBSHOPS Today, there is no way around high-quality product photos for online stores. But how can suitable images be obtained to present the articles in an appealing way? The Internet World trade fair has compiled the most important factors for online retailers. (more…)

Creative storytelling on Twitter

Editorial - August 2, 2016

SOCIAL MEDIA The new product feature "Twitter Moments" from Twitter and Siemens makes it possible to combine individual tweets into a continuous best-of story. This gives brands a whole new opportunity for creative storytelling on Twitter. (more…)

Video technology is becoming more and more prevalent in education

Editorial - August 2, 2016

CAREER More than half of universities worldwide now have their own video solutions in their learning management systems. This was the result of an international survey of 1,500 people from the education sector conducted on behalf of leading international video platform provider Kaltura. (more…)

Mobile Strategy

Editorial - August 2, 2016

BOOK TIP In the book "Mobile Strategy", author Mark Wächter explains what the triumphant advance of mobile devices and applications means for existing business models and which marketing strategies promise success today in view of this. (more…)

How Youtube inspires sports fans

Editorial - July 27, 2016

BIG EVENTS Mega sporting events such as the Olympic Games are also major media events. In addition to the official coverage on TV and in newspapers, sports fans spend a lot of time on YouTube to make sure they don't miss anything. (more…)

The most popular employers in Switzerland

Editorial - July 27, 2016

COMPANY The consulting and research company Trendence asked 5100 Swiss graduates which companies they would work for. (more…)

The separation - a new campaign for animal welfare

Editorial - July 27, 2016

CAMPAIGN Once again this year, Havas Worldwide Genève is launching the summer campaign for SPA Genève, the Geneva animal welfare organization. Three subjects show situations in which animals are often forgotten and pushed to the side. (more…)

"The target market is now global"

Editorial - July 27, 2016

INTERVIEW Roman Probst has sold his successful translation company. MK interviewed him about developments in the translation industry that are relevant to marketing professionals. (more…)

Found faster: How retailers optimize their online presence

Editorial - July 26, 2016

ECOMMERCE Search engine optimization is one of the most important tasks when retailers are working on the digitalization of their business model. It should always be goal-oriented. It is also important to utilize the interactions between social media activities and their evaluation by search engines. (more…)