"Muted participants in video calls often find it difficult to make themselves understood. A visually clear sign makes communication easier. Especially when voting, it saves the moderator a lot of time if they don't have to ask each participant individually. Many people are also more visually oriented and take in information better this way," explains social media expert Tim Weisheit in an interview with the news portal Pressetext.

A speech bubble with the word "Yes" appears on the filter when users hold their thumb up. A raised fist, on the other hand, leads to a "No". If call participants hold up a hand with the palm facing forward, they say "Hello". If they want to ask a question, they raise their index finger and the speech bubble "Question" appears.

Teufelshorn is "Awesome"

Users can also quickly express their enthusiasm with the filter. When they make the devil's horn with their fingers, an enthusiastic "Awesome" appears. A grin triggers a laughing speech bubble. For users who move sideways out of the picture, the caption says "I'll Be Right Back!" ("I'll be right back!"). By contrast, conference participants say "Goodbye" with a peace sign.

According to Hunter, it only took one evening to program the filter. To use the feature, users must first download the Snap Camera software. Then they must install the Filters from Cameron Hunter install. You can then define the Snap Camera as a video source on the video conferencing apps Zoom, Skype, Google Hangout and Google Meet and use the speech bubbles in calls. (pte)

With a participation record of over 170 online store applications, the Digital Commerce Award 2020 once again brought together numerous personalities from the Swiss retail industry on site at the X-Tra and this year also in the live stream. For the jury, consisting of 22 e-commerce experts from Switzerland, Germany and Austria, it was, as always, no easy task to determine the winners.

Successful omni-channel experience

The coveted top champion award went to the new omni-channel platform Coop.ch. The jury particularly praised the successful merging of the online presences of Coop@home, Coop.ch, and Mondovino, as well as the unique link to the offline business: For example, product availability can be called up in real time and in one's own favorite stores - a masterful achievement and a successful omni-channel experience, especially in the supermarket sector, the experts found.

Sustainability category

This year, the new sustainability category deserves special mention. Swiss consumers are also increasingly demanding ecological alternatives and transparency when shopping online. With its eco concept store Rrrevolve.ch, this year's category winner meets these customer needs in an appealing and original way, according to the jury.

Well over half of PR professionals believe that concealed errors are the most common reason for a corporate crisis (61%). In turn, 37 percent of respondents attribute crises to breaches of compliance rules. Just as often, they attribute a communication crisis to serious mistakes made by management (37%). A lack of media competence on the part of managers is one of the most likely causes of crises for just over one in three respondents (34%). Personal misconduct in a business context, on the other hand, worries just under a third (32%).

On the other hand, it is less significant if the management behaves incorrectly in a private context (20 percent). Crises rarely occur in Swiss companies due to trench warfare at management level. Only one in seven respondents believe that PR crises are most likely to be triggered by dirty competition (15 percent). The respondents fear the least if the management is not so well positioned professionally. Only 14 percent of communication professionals fear negative effects due to a lack of professional expertise.

What management behavior is most likely to trigger PR crises?

• Covering up errors 61%
• Disregard of compliance requirements 37%
• Making hugely wrong decisions 37%
• Misconduct in interviews 34%
• Personal misconduct in a business context 32%
• False statements in public 29%
• Announcing or blabbing about topics not ready for discussion 22%
• Personal misconduct on social media 22%
• Personal misconduct in a private context 20%
• Dirty competition in management 15%
• Lack of professional competence 14%

At the General Assembly of the FRZ Zurich Airport Region on Tuesday, there was a change at the top of the organization. René Huber, Mayor of Kloten and co-founder of the FRZ, is stepping down as President and was elected as the first Honorary President. Huber was instrumental in the creation of the business network in 2011. As a reason for the resignation, Huber states that he wants to initiate the staggered renewal of the management structures at FRZ.

André Ingold as successor

The Board of the Zurich Airport Region proposed André Ingold as his successor. At the FRZ General Assembly, Ingold was unanimously elected as president. Ingold has been a member of the FRZ board since 2018.

André Ingold has been Mayor of Dübendorf since 2018, having been a member of the Dübendorf City Council since 2006. With a population of around 30,000, Dübendorf is the fourth-largest city in the canton of Zurich (after Zurich, Winterthur and Uster) and thus the largest city in the core area of the Zurich airport region. Furthermore, Ingold has also been president of Glow. the Glatt Valley since 2018. Professionally, André Ingold works as Chairman of the Executive Board at BW Generalbau in Winterthur.

Edith Zuber and Jan Schibli new on the Board of Directors

The General Meeting also elected Jan Schibli of the Schibli Group Uster and Edith Zuber, mayor of Dietlikon, to the Board. In addition to René Huber, Thomas Leugger did not stand for re-election.

The new composition of the Executive Board is as follows:

• André Ingold (Mayor of Dübendorf) as President
• Joana Filippi (Zurich Airport) as Vice Chairwoman
• Reinhard Kern (Zurich Cantonal Bank)
• Dölf Lendenmann (Binelli Group, Zurich)
• Doris Meier (Mayor of Bassersdorf and member of the Cantonal Council)
• Thomas Peter (Koten Municipality)
• Paul Remund (President of the municipality of Opfikon)
• Jan Schibli (Schibli Group, Uster)
• Edith Zuber (President of the Municipality of Dietlikon)
• Christoph Lang is Managing Director of FRZ Flughafenregion Zürich, which has its office in Glattbrugg.

FRZ continues to grow 

FRZ Airport Region Zurich, business network and location development, has again grown strongly in 2019. This is revealed in the 2019 annual report. The number of members increased to almost 640 towards the end of the reporting year (+17 percent).

Since then, growth has continued despite the Corona pandemic. As of Tuesday, the organization has 675 members - in addition to 644 companies, they include 12 cities and towns and 19 associations and federations.

New digital platform for FRZ members

In May, FRZ launched a new digital Platform which is exclusively available for FRZ members. On the FRZ Networking Platform, product offers can be placed and contacts can be maintained online at any time.

"Generation Z can process information faster than many believe. That's why brands need to design their promotional videos accordingly. The most important thing is to get their brand and product messages across as quickly as possible," recommends Andy Pang, Head of International Marketing Science at Snap.

For the study, Kantar Media showed advertising clips to 12,000 consumers from the U.S., the U.K., France, Canada, Australia and Saudi Arabia. In the process, 59 percent of Generation Z members were able to remember the company behind the ads, although they skipped them the fastest.

Memory lapses in old age

By comparison, only 57 percent of Millennials (aged 25 to 39) could remember the marketer, and only 47 percent of Generation X (over 40). Generation Z is particularly good at remembering ads that are only two seconds long (55 percent). Millennials fare much worse here (52 percent), and only a quarter of Generation X can remember short ads.

According to analysts, members of Generation Z are very selective when it comes to brands. They tend to prefer one to three brands over all others. A brand's reputation is also important to them, as is its customer service and the exclusivity of its products. Advertising must be able to convince these young people as quickly as possible. (pte)

Around 2,300 milk producers, 109 cheese dairies and 15 cheese trading companies with their families and employees work every day to ensure the quality of Emmentaler AOP. Despite their daily commitment to this great product, they are far from being aware of everything that goes on around the original.

The aim of the magazine is not only to inform Emmentaler Switzerland members about events and activities, but also to introduce people from the three Emmentaler Switzerland member families.

Reactions from cheese fans from all over the world, news from the Emmental show dairy and an overview of selected marketing activities at home and abroad are also presented to readers. And the little ones are not left out either: there is a children's quiz for them in which they can win a home cheese dairy.

The first issue of the magazine was published in printed and electronic form at the beginning of September.

Together with the variety organization, the agency analyzed consumer needs based on usage data and search queries and further developed the structure as well as the content of the website.

At Tilsiter.ch focuses on the diversity of cheeses and enjoyment. Recipes with Tilsiter invite to discover the variety of cheeses. Through the individual portraits of the Tilsiter cheese dairies, consumers learn where and how their favorite Tilsiter is made.

The website now offers better links for social media communication with the digital Tilsit community. Regular blog posts show everything that is in and behind the cheese.

Christian Menet presented a positive business result to this year's Annual General Meeting, despite the very difficult environment. The balance sheet as at April 30, 2020 shows equity of CHF 500,196, which corresponds to 8% of the balance sheet total.

Winter record course stopped by corona

Overnight stays in the 2019/20 financial year fell by just under 1.4%. This slight decline shows that the lockdown in mid-March and the abrupt end of the winter season prevented a sharp increase in overnight stays in the Arosa vacation region. Those responsible assume that around 65,000 overnight stays were missed. The nevertheless remarkable result is based on rising figures in summer, which has developed into a success factor for Arosa in recent years.

Bear, hiking and biking as a perfect mix

Summer 2020 is likely to close at a record level once again. In Corona times, Arosa's guest focus on "Switzerland" was rewarded. Many guests from Switzerland visited Arosa. According to surveys, the above-average increase in guests is mainly due to the high level of awareness and the Arosa Bear Sanctuary. For families, the most comprehensive all-inclusive guest offer in the Alps was often the reason for choosing the vacation region

Pascal Jenny remains in the boat, Roman Geiser on the Board of Directors

The long-standing President Christian Menet has motivated the long-standing Tourism Director Pascal Jenny to take over as his successor. After almost 13 years of full commitment to his vacation region of Arosa, the tourism expert felt the time had come for him to move from the operational to the strategic level. As Tourism Director, Pascal Jenny will continue to ensure the operational management of the Arosa Tourism team until the end of April 2021. After that, in addition to the presidency of Arosa Tourism and a strategic partial mandate for Arosa Tourism, he will also pursue new professional activities independently in the future.

At the request of Arosa Tourism and Arosa Bergbahnen, Roman Geiser will join the Board of Arosa Tourism as another competent member.

The summer slump in the Swiss advertising market continues. As in July, advertising print in August was well below the 400 million mark, at 357.6 million gross Swiss francs. This is the sixth time in a row that monthly advertising print has fallen below the figure for the same month last year. In August, the decline is 9.1 percent. The Federal Office of Public Health's coronavirus information campaign is back at the top of the most advertised products in the Swiss advertising market, and advertising print in the overall market is 17.1 percent below the previous year's figure YTD.

Classical media recovering slowly

A look at the media mix shows: Out-of-home advertising continues its triumphant march unperturbed, accounting for one-fifth of total advertising print in the Swiss advertising market in August. Compared to the previous year, out-of-home advertising print increased again (+25.9 percent), as in June and July. Meanwhile, the suffering of Swiss cinema advertising continues. Although cinemas have reopened their screens for up to 300 people since the beginning of June, cinema advertising print continues to decline. In August, it stands at around 0.8 million gross francs. This means that cinema advertising print is almost 70 percent lower than in August of the previous year. Internet advertising print also fell sharply year-on-year (-31.7%). This means that the share of Internet advertising is down from 32 percent in July to just 22 percent in August. TV advertising is able to recover somewhat in August, increasing its share of total advertising print by 5 percentage points compared with the previous month to a new 26 percent. Year-on-year, however, TV advertising print is still down in August, at minus 8.8 percent. Advertising print in radio (-5.9%) and print media (-3.4%) is at a similar level to August 2019.

Initiatives & campaigns at a voting high

In August, 8 of 21 sectors increased their advertising pressure year-on-year. Initiatives & Campaigns recorded the strongest increase with a rise of around one third, which is due to the upcoming referendum on September 27. With the "No to the Hunting Act" and the "Yes for moderate immigration" (limitation initiative), two representatives of the industry can be found among the top 10 products of the month. In addition, the cleaning industry (+26.4%), digital & household (+15.8%), energy (+11.8%) and telecommunication (+10.6%) saw double-digit year-on-year growth in August. In the market as a whole, there was a 9.1% year-on-year decrease in gross value added.

Miele combines sustainability and design with iron-on pictures. Industrial designer Adrien Rovero, street artist Céline Quadri and fashion designer Julian Zigerli developed three completely different designs.

Each artist created an A2 poster sheet, which can be ironed on as a whole or cut into individual elements and rearranged on the textiles. This gives T-shirts - or any other fabric - a new lease of life. With this campaign, Miele wants to show its commitment to the importance of design expertise and sustainability.

Artistic event 

An event for journalists, bloggers and influencers took place alongside the launch of the hanger designs on Instagram, at which the artistic interpretations were staged. This gave the initiative additional reach in a suitable editorial environment.

The exclusive ironing designs can be ordered in a limited edition from the Miele online store.

The campaign accompanied the campaign in its various phases with Instagram stories and posts. Photo series and films presented the designs and their creators in this inspiring context.

According to a patent first filed in 2016 by parent company Facebook, users would have to pay two dollars per link to embed links in captions.

Service for a fee

"When the online system detects that there is a link in the caption text, it prompts the user for input. Users are made aware that they must pay a fee to create the caption," the patent states. Users can either pay or cancel the posting.

So far, there is no way to embed links in captions on Instagram, which influencers on the platform have criticized time and again. If a user has at least 10,000 followers, he can post links in stories. However, most users use URL shortcuts or point to links in their profiles.

Hotly desired feature

According to the patent, Instagram is considering introducing the much sought-after link feature, but not for free. This would be advantageous for social media stars, because it would allow them to direct their fans to their advertising partners and their products, for example. However, it is currently unclear whether Instagram actually plans to put the patent into practice. (pte)

Together with Trivarga, Evoq developed the basis for a new brand universe for Moonspring in several workshops. The aim was to create something completely unique. A world that challenges the intellect of its customers. Deliberately controversial, absurd and yet grounded.

A kaleidoscope of reality

With its own style of language, a subtly detached humor, always different but never predictable, Moonspring can also be experienced by customers in every word. The product names for the five flavors Midnightrebel, Cloudbuster, Sunmuggler, Heartbreaker and Daydreamer are terms that are intended to immerse you in Moonspring's attitude to life even as you read them.

Each packaging with its own world 

The design also highlights the positioning. A separate story is told for each of the five flavors - with dragons, deep-sea creatures, rings, bees, cherries, rabbits and butterflies.

Anyone who doesn't look at the POS wasn't there at all

Despite the different stories, a relationship between the beverages is clearly noticeable at the latest when looking at the shelf. The pearl-colored bottles can currently be seen in Coop Pronto, Spar, Jelmoli, and online beverage retailers.