The new National Market Manager is Francesco Parisi, who will take on this responsibility in addition to his role as Market Manager for Ticino and Italy. In this role, he will be supported by Toni Solidoro (Senior Key Account Manager) and Davide Ingrosso (Junior Account Manager).

MediaTI Marketing is wholly owned by the Corriere del Ticino Group, which includes Teleticino, Ticinonews, Radio 3i and Rezzonico Editore.

In Switzerland, 77 percent of respondents use online media reporting. The Greek population uses online news the most, with 92 percent, while Japan brings up the rear with 62 percent.

Print is the clear loser: Only 28 percent of respondents worldwide use print media to find out about current events.

Trust in online media

But what about the trustworthiness of online reporting? Globally, 38 percent of respondents say they trust online news. Switzerland is even above average at 44 percent. Respondents in South Korea (21 percent) have the least trust.

Online reporting via social media enjoys significantly less trust: Worldwide, only 22 percent of respondents say they trust news when it is disseminated via social media. In Switzerland, this figure is only 19 percent.

In fact, 56 percent of respondents worldwide have concerns that reporting on the Internet could be fake news. In Switzerland, at 45 percent, there are significantly fewer people who have concerns in this regard.

Paying for paid online reporting and digital content

Even though 82 percent of all Internet users consume online media, only 16 percent of those surveyed are also prepared to pay for online news reporting. In Switzerland, the figure is as low as 13 percent. The United Kingdom brings up the rear with seven percent. In Norway, most respondents pay for the consumption of online news, at 42 percent.

At 22 percent, 25- to 34-year-olds make up the largest proportion who pay to consume online media. In the 55 and older age group, the figure is only 13 percent.

Online videos and social media as news sources

It is particularly interesting to note that, on average, 67 percent of respondents worldwide already rely on online videos for media coverage - while 55 percent use social media as a news source. In Switzerland, 57 percent use online videos to inform themselves, while 44 percent use social media. The frontrunners are Turkey and Kenya, where 95 percent of all Internet users consume online news videos and news via social media.

Instead of on-site in Bern, thousands of school students will now have the opportunity to interact with young professional champions on the "SwissSkills Connect" platform between September 15 and 17, 2020, and be inspired by them when choosing a career. This will enable a "digital taster" of around 100 different professions.

The digital experience was developed as part of a creative design sprint. The target groups (high school students) and professional champions were included in the concept development to ensure the greatest possible user centricity. The platform was created "SwissSkills Connect"which is designed to provide inspiring access to around 100 different apprenticeships via personal profiles of over 200 professional champions.

Experience apprenticeships through champions

The "career champions", the best young talents in specific professions, provide an insight into their professional world on their personal profile pages. With information about the career path and everyday working life of specific professions as well as answers to the most important questions about the field of work, users receive a tangible job description. Users also get to know the champions from a different perspective through their personal taste in music and their favorite songs.

A customized web application solution

All profile content was created by the professional champions themselves. The basis for this is the Neos CMS. Over 200 amateur editors from all language regions of Switzerland were able to participate in the content creation process without any training or laborious approval processes. In addition to the open source Neos CMS, Elasticsearch, Tailwind CSS and Alpine.js were also used for SwissSkills.

Long-term access

During the three-day Inspiration Days, over 270 moderated live video chats will take place in German and French. On October 2, around 60 additional chats will be held in Italian. This will give high school students the opportunity to ask the career champions their most pressing questions directly and gain even more insight into everyday working life. The interactive setup of "SwissSkills Connect" creates long-term access to the world of work that lasts beyond the digital live events.

On Tuesday, the Council of States rejected a corresponding motion by 31 votes to 8. The motion is thus off the table. The proposal was introduced in connection with the discussions on indirect media funding.

The Council of States and the National Council's preliminary committee want to include support for early delivery of newspapers and Sunday newspapers in the package of measures. This costs the federal government 40 million francs a year. Council of States member Damian Müller (FDP/LU) now demanded that this contract be put out to tender.

Federal Councilor Simonetta Sommaruga maintained that Swiss Post must deliver subscribed newspapers and magazines six times a week at location-independent rates. "This is not done by a private company." She said this mandate ensures that newspapers are distributed throughout Switzerland at the same price. "We must not give up this achievement." (SDA)

On Friday, the 95th General Meeting of KS/CS Kommunikation Schweiz took place at the Kulturhaus Kosmos. In a consultative vote, the members were able to decide whether they wanted to realign the association strategically and organizationally. With a large majority, they said yes. They thus gave the Executive Committee headed by former Council of States member Filippo Lombardi the task of drawing up a concrete proposal by the next General Meeting, which is expected to take place in May 2021.

New Board of Directors and broad-based Advisory Board

The provisional proposal is to greatly simplify the structure of the association. The current umbrella organization with its three independent regional language sections is to be replaced by a single umbrella association for the whole of Switzerland. In the future, it will be operationally managed by a board of 8 to 12 members, who will elect a president from among themselves for a term of three years. The current communications council will be replaced by a broad-based advisory board; instead of the current politician at the head of the association, it will include several members of parliament.

Focus on three areas of activity

Thematically, KS/CS Kommunikation Schweiz will focus primarily on the areas of "public affairs," "self-regulation," and strengthening acceptance of the communications industry. The previous topics of legal advice and continuing education will play a less prominent role in the umbrella organization in the future.

Taskforce of key stakeholders

The repositioning was preceded by months of planning. A task force headed by Peter Felser had worked out the basis for the realignment on behalf of the Executive Board. The most important KS/CS stakeholders - from LSA and SWA to the Swiss Media Publishers Association - were involved in this task force with the aim of making the umbrella organization fit for the challenges of the future.

There will be a change in the management of the Marketing Communications Directorate: Nadine Hess, currently Head of Brand Management, will take over as Head of the Marketing Communications Directorate. She succeeds Roman A. Müller, who has left the MGB at his own request due to "different views on the strategic direction". (Werbewoche.ch reported).

Nadine Hess joined the Marketing Communications Directorate at MGB in 2008. Through her various activities in the areas of market insight and communications research, she was able to acquire in-depth knowledge of customer behavior and the retail trade, according to the statement. In recent years, she has built up brand management. Among other things, she was responsible for sharpening the Migros umbrella brand, the successful repositioning of Migros Sélection, and various launches of private brands such as Migros V-Love recently.

In addition to a master's degree in economics from the University of Basel and a degree in business administration FH, Nadine Hess brings with her many years of experience in marketing and market research. During her studies, she also focused on topics such as trends, customer behavior and communication impact.

Patricia Zuber has been working for TeleZüri for 14 years, until now in the role of news anchor. With her relentless interviewing skills, positive charisma and high level of expertise on political topics, the 36-year-old was able to completely win over the audience at the casting.

For more than three years, Céline Werdelis has been producing and hosting the "Abig-Show" on CH Media radio station Radio 24. The MAZ-qualified journalist impresses with her direct way of conducting conversations and her convincing TV presence.

For the past few weeks, Oliver Steffen and Hugo Bigi have been the temporary hosts of the regional talk show. Patricia Zuber joins the team this week and makes her "TalkTäglich" debut this Thursday. She will subsequently host the show once a week. Céline Werdelis completes the moderation team until the end of the year and will be seen for the first time in the coming weeks.

The Swiss Print Awards are presented in gold, silver and bronze in the four categories Books, Printed Matters, Printed Objects and Publications. Particularly successful self-promotion by print shops, agencies or industrial companies is also honored with the Peter Grob Award.

On November 18, 2020, the 13 winners will be announced at the Award Night in the Papiersaal Zurich.

In a ruling on August 28, the Federal Supreme Court upheld the decision of the Independent Complaints Authority for Radio and Television (Ubi), the lawyers of Geneva State Councillor Pierre Maudet announced on Monday. The Ubi had come to the conclusion that a report on the program "Rundschau" from 3 October 2018, which dealt with Maudet's trip to Abu Dhabi, had violated the principle of fairness (Werbewoche.ch reported).

According to the presenter, it was about "the Maudet file and what this has to do with the Swiss hub for dirty gold". The former FDP politician lodged an appeal against the political magazine's report. In the vote, this was approved by five votes to three. The Ubi came to the conclusion that the public had not been able to form its own opinion about the connections between the State Council's trip, the awarding of the contract and the gold.

"Restriction of media freedom"

SRF was not prepared to accept this decision and took the matter to the Federal Supreme Court. The television station argued that the Ubi decision against the "Rundschau" report restricted media freedom. A discussion of the Maudet case had become necessary following the revelations in Geneva. A state council had to come to terms with this.

With regard to the alleged violation of the principle of objectivity, SRF emphasized that it could doubt Maudet's assertion that there had never been a question of gold during his trip. SRF also rejected the accusation that it had only given the floor to critics of the politician. At the time, no independent person was prepared to stand up for him.

In its ruling, the Federal Supreme Court acknowledges that it is important to shed light on the public life of such a personality. The same applies to gold imported into Switzerland, which is controlled there by Arab companies.

However, the judges considered the references to Maudet in the introduction and at the end of the section on gold trading to be problematic. The neutral viewer could get the impression that the topic of the gold transfer was only dealt with because of the Maudet affair.

Accusation of one-sidedness

Ultimately, the role played by gold during Maudet's controversial trip to the Emirates remains an open question. There is a one-sided public opinion that the magistrate played a key role in the precious metals trade. According to the Federal Supreme Court, there is no counterweight to the possible impression that Maudet's behavior resembles corruption.

However, Maudet's refusal to comment does not release the editors from their duty to place his behavior in an overall context. Objectivity requires a reminder of the legal basis of gold trading and the role of the Federal Council and Parliament, rather than focusing on an individual person.

Offer rejected

In a statement on the ruling, SRF again pointed out that "Rundschau" had tried several times to obtain a statement from Maudet before the program was published and had also offered him an interview. (Judgment 2C_778/2019 of August 28, 2020). (SDA)

Family accompanies Watson in its market entry in the French-speaking part of Switzerland. At the same time, the goal of the new mandate is to strengthen the Watson brand in German-speaking Switzerland as well.

Launch in 2021

The first national image campaign has already been designed. Family is currently developing the channel-specific adaptations of the central idea in close cooperation with the Watson team. The new campaign will be launched in March 2021.

Founded in 2011, the image and short video platform has never been able to keep up with Facebook or Instagram in terms of usage figures across all age groups. However, Snapchat was and is very popular with young people and is also considered a pioneer in terms of some social media functions: Both the frequently used photo filters and the concept of Stories originate from Snapchat, but Instagram has copied both very successfully and established them in the mainstream.

Because the Chinese app TikTok has been spreading rapidly worldwide since 2019 and is increasingly becoming the most important platform for young people, Xeit wanted to use an online survey to find out how Snapchat will be used in 2020.

Only WhatsApp before Snapchat

The result is surprising: even though Snapchat leads a supposedly shadowy existence alongside TikTok, Instagram and YouTube, only 0.7 percent of respondents said they had never used Snapchat. WhatsApp is the only channel used more frequently, followed by YouTube and Instagram in third and fourth place.

It must be pointed out that the participants were self-selected: The users who wanted to comment on Snapchat were not selected entirely at random and tended to be very young. Nevertheless, the results are interesting:

• Among the core target group of 13- to 19-year-olds, Snapchat usage is a remarkable 91%.
• 2.9% of respondents are not active on any other social media platforms besides Snapchat.
• 93.3% use the platform daily, nearly30 % of them for more than two hours.
• Snapchat is primarily used for chatting with friends and entertainment.
• 43% of Snapchat users who follow a business do so because it was recommended by an influencer.
• 70% of participants reported being funny and authentic on Snapchat.
• Almost 80% use so-called "branded filter", a lens designed and sponsored by companies, which comes in the form of a geofilter, AR filter, face filter and so on.

Unused marketing potential?

Many Swiss companies, it seems, are nevertheless reluctant when it comes to using Snapchat for marketing purposes - although the interest in company profiles on the part of the target group is there. Since users are active on Snapchat every day and often for several hours, the platform offers great potential to get in touch with the young target group. Contests and promotions work particularly well, as the survey further showed.

The Snapchat online survey

The aim of the Snapchat survey was to find out what the user behavior of Swiss Snapchat users is like. For this, Xeit set up an online questionnaire and promoted it using Instagram ads and linked to a contest. 1252 people took part in the Xeit survey, 80.3 % of whom are women.

The loss of diversity is accentuated by the multiple use of contributions in network systems, the Stifterverein Medienqualität Schweiz announced on Monday. It had the consequences of concentration examined as part of an in-depth study for the 2020 media quality rating.

The study measured the concentration of media content based on the proportion of shared articles in the years 2017 to 2019. At Tamedia-Verlag, which includes the Tages-Anzeiger and The Covenant the share rose from 16 to 37 percent. At CH Media (Aargauer newspaper, St. Galler Tagblatt, Lucerne Newspaper), the share rose from 12 to 20 percent.

More tabloid in the regional section

According to the study, regional reporting remained independent in both network systems. However, there were changes in the mix of topics covered in regional reporting.

There is less reporting on politics, business, culture and sport, while "soft news-driven human interest reporting" is on the rise, it said.

Radio programs lead rating

The SRF radio and television programs "Echo der Zeit" and "Rendez-vous" were at the top of the quality rating list, followed by "10vor10". Among the daily and online newspapers, the New Zurich Newspaper and Nzz.ch the best ratings.

The titles of the two large network systems were largely in the mid-range and upper mid-range. At the lower end of the quality scale were the tabloid and commuter titles View, Blick.ch and 20 minutes.

The quality rating took into account the quality of reporting based on scientific criteria and a survey on the perception of quality. (SDA)